I am sure you have already heard about podcasts. Some people think of them as an alternative to radio shows, while others do not even know what they are. That being said, the number of people who listen to podcasts is growing all the time. This makes it easier for podcast creators to reach their target audience.
However, producing a podcast is not easy. It requires a lot of time and effort. Even if you are good at writing, creating the actual audio content might prove challenging.
But that doesn’t mean you have to give up. You can try podcasting by following these five tips. Read on to learn more about them.
5 Tips to Help Your Podcast Succeed
1. Concept
Before beginning a podcast, ask yourself "Why?" What does this podcast offer its audience? Which podcast format is optimal for your concept? Perhaps a podcast in which you are the only participant. Or a podcast that is more of an interview or co-hosted? How must the content of the podcast be structured to create relevance for the intended audience? Define your objective and plan the initial episodes of your podcast. Obviously, this does not need to be planned a year in advance, but a few test episodes are advised.
2. Research
Even if you listen to podcasts on a regular basis, you cannot accomplish everything. After deciding on a topic for your podcast, the next step is to conduct research. What podcasts are already available? What is the status of the different platforms? What do you possess that others do not? The more research you conduct, the more precisely you can define your profile.
3. Technique and Voice
Listeners like familiar voices. The voice should play an important role in the planning of the first episodes, as this is how you establish recognizability.
Additionally, you hear voices that you prefer more frequently than, for example, voices that are particularly loud, quiet, squeaky, or very high. If your organization or network lacks effective communicators, you should consider voice agencies.
Once the ideal voice has been identified, the technical implementation cannot be overlooked. Who, after all, enjoys listening to a podcast in which the recording quality is subpar? In this case, however, a headset or a simple table microphone will suffice. Additionally, space is crucial. Therefore, a space that does not resonate excessively should be selected.
4. Continuity
After listening to a podcast episode, it is impossible to determine whether something went well or poorly. Because podcasts require time and consistency, establish a regular release schedule in advance: weekly or even monthly. However, particularly in the beginning, it makes sense to upload a few episodes so that listeners can develop an interest in the podcast.
5. Diffusion
The distribution strategy is important in addition to planning and implementing a podcast. Numerous "hosting providers," such as Podigee and Soundcloud, facilitate the publication of podcast episodes. There, episodes can be uploaded and scheduled in advance so that they are automatically published by streaming services. Depending on the platform and subscription model, you can also get data and statistics about how many people listen to each episode.
The fact that you successfully viewed an episode, e.g., uploaded it to Spotify, does not guarantee that you will always be located there. Do you maintain your own website, blog, or social media accounts? Then inform your target audience of this fact. There are now sections in the media where new podcasts are presented. The more clicks you receive, the higher your ranking. You can upload your podcasts to platforms such as B. Spotify, Apple Podcasts, Deezer, Soundcloud, and others.
