Having a blog is essential if you want to create and manage your personal brand to make a difference and get a job, either to show who you are to a company or to offer your services and let them know about your work as a freelancer. Make no mistake, a blog is the best resume out there . Therefore, if you still do not have a blog, here you will find out which are the best free blog platforms .

Medium

Since its launch in 2012, this kind of network of bloggers, devised by one of the founders of the popular social network, Twitter , has gradually attracted the attention of many users, even reaching 60 million monthly visitors. 

With a simple interface, a minimalist text editor and a large number of categories and themes on which you can develop very valuable texts and stories for the community, Medium is one of the free platforms to open a blog where you have more possibilities to grow sharing your content. 

In addition, it is a platform that promotes the dissemination of publications that users "applaud" and consider attractive, using its algorithm to prioritize this content on the home page of those users who would potentially be interested in reading it.

In addition to the dozens of topics and categories that you can address with your texts (from art, business, science, to technology, sports, design, etc...), it is also a platform where content associated with opinions on the panorama of current news, from the point of view of information, research and/or reflection, therefore, if you are interested in addressing any topical issue, it can be a good platform for the beginner.

Who could take advantage of Medium? 

Medium is special for content creators specialized in the written medium, who want to share and argue different points of view about one or more topics, but always starting from texts with an adequate extension and well articulated when expressing themselves. 

For whom is it not recommended to use Medium? 

It is not a recommended platform for creators who want to focus on using a blog to share multimedia content, since Medium prioritizes written content at all costs. 

It is also not recommended for creators who want to share written content, but with a minimal and direct extension (microblogging style).

Wordpress 

Launched in 2013, it is the most popular content management platform in the world. WordPress.com is a content management system (CMS).

To sign up for WordPress, all you have to do is go to WordPress.com  and open a free account. The registration process will not take you long and when you least expect it, you will be deciding on your first template to define the look of your blog and writing your first entry.

Who can take advantage of WordPress for free?

This CMS is ideal for those people who want to share content on the internet, whether it's about your hobby, or content that enhances your personal brand and can work as a resume, a letter of introduction to the world where you show your work and services.

For whom is it not recommended to use WordPress for free? 

The free version of WordPress is not a recommended option for entrepreneurs, companies or people who want to offer a more professional image, since you would not be delivering a profile with your own stamp, the range of themes and plugins will probably not be enough to cover your needs, there is no established community to start from scratch and in some cases advertising will appear on your site.

LinkedIn 

The most recognized professional social network worldwide, it is also a space in which you can share content such as a blog, and of course, fulfill the main objectives that this platform sets: help to network with profiles of your professional sector with whom you interested in connecting, spreading new ideas, information or opinions about current affairs in your niche and sharing useful resources for your entire community of colleagues. 

To access this blog option on LinkedIn for free , the only requirement is to have an active account on the social network, since the function of publishing articles is integrated into your personal profile. 

With a simple click on the “Write an article” option, you will have automatic access to the editor and all you have to do is give free rein to your lyrics to share your message with the community

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Who could take advantage of LinkedIn as a blog?

If you are a professional, entrepreneur, businessman or freelancer who wants to take advantage of this space to expand your number of connections and foster an interesting conversation with options to reach an audience integrated into the network, as long as it is linked to your professional sector, LinkedIn Articles could be one place you can't miss to give a try. 

For whom is it not recommended to use LinkedIn as a blog?

If the content you want to share is not strictly linked to your professional area or is not aimed at professionals in a sector, you are interested in expanding the personalization options, optimizing the positioning in browsers, among other more advanced options, it is best that you explore other options on the list.  

Instagram 

That's how it is! The popular social network for photos and special moments also has a special place in the hearts of bloggers and content creators who take advantage of the worldwide popularity of this platform, with an audience of over 2.4 billion users, to use it as a Blog. 

However, being a social network that prioritizes visual content, it is important to consider it as an option for "microblogging", that is, publications with attractive images and short and concise text messages that do not become too tedious and take away the interest of people initially willing to connect

Who can take advantage of using Instagram as a blog?

If you want to be a blogger or you are already a blogger in some sector focused on visual areas, such as photography, fashion, cinema, or gastronomy (the appetite enters through the eyes), you are not interested in extending your content in text format, above all, you want directing you to those within the platform, Instagram can be a good free alternative to a professional blog.

It is also recommended if you have a personal brand and want to make Instagram a complementary channel to the content that you normally share on other platforms. 

For whom is it not recommended to use Instagram as a blog? 

If the character limit is a problem for you, you want a space that you can customize according to your needs and with greater integration options, or your work is simply not so linked to the visual area, it is best to explore other options on the list.

Guest platforms 

In some cases, the best platform on which to start your blogging journey is not on your personal blog, but on what you write for other people's blogs. 

This option is not only interesting to get closer to an experience as a blogger, but it also offers you the necessary reputation to build a high-value career in the world of blogs and promote many employment opportunities on the Internet . 

To achieve this, you must be very attentive to the blogs of the topics that you master adequately and that suit your interests, since it is normal that many blogs request qualified collaborators to occasionally write content. 

Who can take advantage of the platforms as a guest blogger?  

This option is ideal if you have good writing skills and want to build a career as a freelance writer and get recognized for your experience in different media and expose your words within portals that usually already have a well-established audience. 

For whom is this option not recommended?

The answer is simple: if you want to focus on your own blog, without being tied to the type of content and style that someone else establishes, personalizing and contemplating every detail, it is best that you explore other options on this list or leave this one out of your priorities.