Google Ads is the best way to promote your business globally. But, you have to do it correctly. Many people start running Google Ads campaigns but end up only disappointed.
Do you know the reason why? It’s because of not picking the right keywords. And, the success and failure of your ad campaign depend on the keywords you choose. So, if you choose the right keywords, you’ll be able to target potential clients. It will also help you increase revenues, and reduce costs.
In today’s blog, we will share 6 effective tips to choose the best keywords for a search campaign. So let’s get started!
6 Ways To Choose The Best Keywords
Whether you’re a beginner or an experienced advertiser, adopting the following methods will give you the best results.
- Use Intent in Keywords
- Target Audience
- Use the Customer’s Perspective
- Specific
- Include Variations
- Buy Expensive Keywords
1. Use Intent In Keywords
First thing first, your keywords should involve “Intention”. The intention determines your services/products. Let’s say if a user is looking for ways to make a pizza, he has no intention to buy from anywhere.
So, intentions play a significant role in targeting the potential customer. Otherwise, no matter how expensive you buy any keyword, they’ll not produce results.
2. Target Audience
Each business has a target audience to approach. So, it’s imperative to target the right audience for your business. There is no hard and fast rule to understanding this strategy. It simply depends on the demand and supply rule.
You have to show your ads to someone searching for your services/product. For instance, if a potential user is looking for pizza near his home, your keyword should be “best pizza near me.” This will quickly display your ad to pizza lovers, and you’ll get a click.
3. Use the Customer’s Perspective
Many advertisers ignore customers’ perspectives while searching for the best keywords. After all, the end consumer matters the most. So, you must consider the perspective of the user before selecting any keywords.
Place yourself in the consumer’s shoes and think of ways how he will search for your product. Relate your product features in ways that are more likely to be explored on Google.
For instance, if you deal in skincare products, your keywords could be “the best way to reduce dark circles.” See it shows solutions to problems.
Read more: https://www.sfdigital.co.uk/blog/how-to-choose-the-best-keywords-for-google-ads-search-campaigns/
BRANDzUS provides finest google adwords services for branding your product through creating campaigns in Google Ads, Bing Ads, Social Media and more.
Do you have a website?
However, the dilemma between SEO and Google Ads advertising can make you sleepy.
It’s one day, one week and finally one month since you placed your website on the web.
You should consider the following types of website promotions on the web:
positioning of websites by SEO agencies
contextual advertising Ads from Google
Imagine asking a six-year-old to sit down and watch an Oscar winner for best picture.
No matter if the movie is the best of the year, the six-year-old will not be interested because he is not the right audience.
They prefer to see SpongeBob.Custom audiences with intent allow you to reach the ideal audience for your business in your Display and Video campaigns by segmenting your ad groups based on specific keywords and landing pages you'd like to target.
Which value proposition do custom intent audiences offer advertisers?
You can use custom intent audiences with automatically created audience segments, or you can define your own audiences by entering keywords and applications related to your product or service.
Google Ads will then show ads to people who are likely interested in these keywords on pages, apps, and videos.
