Companies have started to rely increasingly on social media for brand management. Social media plays a key role in helping brands connect with their target audience via online platforms. Thanks to social media channels, companies can communicate with customers and receive feedback and suggestions for their services. Also, companies have a host of social media channels to choose from. The popular social media sites are Facebook, LinkedIn, Twitter, Instagram, Pinterest, and YouTube. Companies can take their pick from the lot depending on their branding strategy.
By enrolling in the Executive Certificate Programme in Digital Marketing & Social Media Strategy that the S. P. Jain Institute of Management and Research (SPJIMR) offers, you can learn more about Digital Marketing and Social Media Strategy fundamentals.
Role of Social Media in Brand Management
Social media helps to develop brands in various ways. Even consumers can voice their opinions via its platforms. Also, multiple social media channels provide companies with many avenues to connect with their audience. With social media, companies can increase brand exposure and drive traffic to their respective websites.
Moreover, social media helps to generate leads and develop a pool of loyal customers. In addition, with a strong social media presence, you can build business partnerships, lower marketing costs, and increase sales. Social media also provides market insights, which helps companies to improve their service quality.
Besides, social media helps marketers connect with customers to convey the problems that a brand is experiencing. Social media also helps by humanizing brands by giving companies a platform to address client problems and respond to their comments. Social media allows companies to engage with their consumers, provide call to action, and strengthen consumer relations.
Benefits of Social Media Marketing
Social media marketing provides a range of benefits to both established brands and start-ups. The various benefits of social media channels for business marketing are discussed below:
Ø Increases Brand Recognition
Marketing companies strive to gain brand recognition. That’s because customers mostly purchase brand names that they are familiar with. And social media provides a platform for companies to build their brands. Additionally, social media scores over traditional media because it helps you reach your audience more quickly.
A 2021 study by Pew Research Center found that 70 percent of social media users sign into their accounts at least once a day. Furthermore, as per the study findings, 49% frequently check their social media accounts daily. Social media lets you connect with your followers every time they log in. You can keep your followers engaged by posting regularly. You must even keep your social media posts educational and interesting. They will then have you on top of their minds when wanting to make a purchase.
Ø Humanizes Brands
One of the key benefits of utilizing social media for business is its ability to develop human connections. You can use social media to introduce your followers to your company staff and display how existing clients benefit from your services. More so, it provides a platform to showcase how your product works, how you are working to address customer concerns, and how you are upholding brand values.
Ø Demonstrates your brand as a thought leader
Social media allows companies to share insights and information, which helps to build customer trust. Regardless of your company's sector, social media platforms may help you promote your brand as a thought leader. As a thought leader, you can be viewed as a credible authority for information on topics relating to your niche.
A social media branding course teaches you more about leveraging the potential of social media platforms for brand development.
The 3 Pillars of Brand Management on Social Media
Social business is based on 3 pillars: people, governance, and technology.
The first pillar is all about the most important assets of the company – its people. It addresses the need to drive organizational change to ensure greater collaboration among internal teams.
The second pillar has to do with governance. It deals with how organizations can streamline their processes for better management of resources. Companies can achieve these goals via training, policies, and social media rules. This helps to empower the company employees and promote consistency.
The third pillar deals with technology. It calls for organizations to invest in platforms for facilitating internal coordination and proper communication. Social CRM has a key role in this pillar. With CRM, the metamorphosis of businesses into social enterprises is complete. CRM can be described as a strategic initiative that involves processes, technology, and intelligence. It helps companies to communicate better with their audience.
A strategic brand management program, similar to the Executive Certificate Programme in Digital Marketing & Social Media Strategy of SPIJR, helps to acquire skills for devising digital marketing strategies.
Conclusion
SPJIMR’s Executive Certificate Programme in Digital Marketing & Social Media Strategy provides learning on the different components of digital marketing and its related metrics. If you are currently working in the marketing field or looking to make a career in the marketing domain, this course is for you.
Companies will start hiring new digital marketers as they notice how much money digital marketing pays them.
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