Why does packaging matter so much to your brand's success?
When done well, packaging seamlessly blends form and function. Brands shouldn't undervalue the significance of packaging because it affects everything from marketing and brand differentiation to protection and ergonomics. For more information about successful packaging design, continue reading.
Brand identity is strengthened by packaging.
Any brand's marketing plan inevitably includes packaging design. Consumers often become aware of a brand after 5-7 impressions. As a result, it's crucial to incorporate your logo and distinctive brand rules (such as colours and typefaces) into your packaging design to increase brand recognition.
A Loyola University Maryland study found that colour in particular may make a strong impression, "raising brand recognition by up to 80%." A recognisable brand is typically more profitable, and consistent branding may boost your sales by 10% to 20%, according to some estimates.
The type and composition of the packaging can also influence how consumers perceive a brand.
For instance, premium companies like TWG frequently employ stiff boxes together with dark hues and metallic embellishments to support their high-end image and the perceived worth of their products.
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