The adaptation of data-driven development in mobile apps 

The introduction of data-driven development has minimized the risk of errors occurring in a project with the help of data-driven programming. In today's globalized era, data-driven development allows us to visualize production quality and quantity. It also lets us extract useful data and identify possible product or service enhancement opportunities while improving decision-making. Hence, data plays a comparable role in today's software development scene, leading to the establishment of the data-driven development model. 

However, we still have to keep in mind that data-driven development is not the same as traditional design and coding. Shifting into data-driven development is not easy as it requires a mentality adjustment in addition to the process change. When it all goes well, the results are worth it. In this article, we will dive into data-driven development, specifically towards mobile apps, in today’s industries. 

What is data-driven mobile app development?

Data-driven apps gather information from a variety of sources in real time or on a scheduled basis, and produce value from that data in ways that traditional apps don’t. These data can be extracted from spatial, documents, sensor, transactional, and so on. For instance, Machine Learning can be utilised to provide real time consumer suggestions or identify fraudulent transactions through data analytics trends. 

Data driven apps are installed across various platforms, including mobile devices and traditional web browsers. Thus, necessitating the use of a platform that is adaptable, scalable and reliable. These apps must be updated on a regular basis to adapt to new use cases or user needs, and all changes must be done online since they must be available 24/7. seven days a week given the demand. This is where data driven programming comes into place as it is able to perform complicated tasks with minimal risk instantaneously. 

Usage of data-driven mobile app development 

Healthcare 

The significance of data-driven mobile apps developed to assist individuals to manage their wellness concerns cannot be overstated, especially in light of the COVID-19 pandemic. The healthcare sector has responded excellently to the challenge, producing hundreds of apps to help with everything from scheduling appointments to virtual consultations and medication delivery. The market value for telehealth is anticipated to surpass 6 billion by 2026, according to Fortune Business Insights, demonstrating the interest for digital health services. 

Travel

Data-driven app development has long been used by travel companies, hotels, and airlines to study consumer travel habits and demand. Considering 69% of customers aged 18 to 29 use mobile devices to investigate products before purchasing them, including holidays. Therefore, having user-friendly mobile applications is important for travel companies looking to capitalise on this potential. Travel companies can forecast forthcoming travel patterns and price their services based on historical travel data and customer preferences such as their ideal seat or destination wish list. 

In addition, more local modes of transportation have benefited from data-driven app development as well. According to recent polls, one out of every two journeys begins on a mobile device, largely due to ridesharing apps. Rideshare companies can position their partners for maximal coverage and benefit through surge pricing by monitoring current demand and hot spot locations (do you want this?). 

Retail 

An astounding 61% of consumers report having a more favourable opinion towards a business that provides a seamless mobile experience. The impact of mobile browsing on physical retail sales is growing every year, and it is anticipated to surpass trillion by 2021. Internally and externally, data-driven mobile apps assist the retail business. They can utilise this technology internally to precisely view goods in stock and what is selling quickly, allowing them to restock immediately. Externally, retailers can use browsing data and personal preference data to target customers with items they are likely to enjoy. 

Dating Apps 

The dating apps industry is expected to surpass .4 billion by 2024. Hence, it is definitely an industry data-driven development is thriving in. In dating apps, data-driven programming is able to match people together based on their location and interests. It is also able to integrate data from social media platforms into the dating apps, enhancing the matching algorithm.  

Benefits 

The scope for success substantially increases when using a data-driven development approach. Though there are numerous advantages to utilising this method, analytics is always the quickest, most comprehensive, and most trustworthy option. Data-driven app development provides all information by observing what works and what doesn’t. Here are some benefits when adopting data-driven development in mobile apps. 

Visibility 

When using well-defined metrics, data-driven programming is able to provide more visibility with ongoing projects. This enables businesses to evaluate the influence of their own contributions on the overall success, or failure, of a project, as well as allowing teams to accurately determine success.

Valuable information and insights 

Teams can acquire valuable information and insights they need using data-driven programming to accelerate development timeframes, solve everyday problems, and quickly apply any necessary adjustments or modifications for continuous improvement. This is because data-driven app development provides a more efficient data collection. This implies establishing or putting up numerous data points that may be utilised to identify solutions and answers to issues that arise today or in the near future. As a result, time-to-market is shortened, which is always a crucial element in competitive difference.

Proactive problem solving

During the app development process, many developers are unable to spot errors and issues that demand immediate attention. Most app developers have a reactive attitude rather than a proactive one, which exposes them to flaws and frequent errors. This is where data-driven development comes in as it provides analysis and research of what lies ahead, as well as the identification of viable solutions to address issues before they become major problems or create long-term business disruptions. This will also be able to save app developments time, energy and financial resources. 

Provides a bigger picture

Organisations are able to investigate comparative trends and patterns across time, both internally and across industries or sectors, by using data-driven programming. This "big picture" data is essential for developing solutions that are constantly one step ahead of the competition.

Success evaluation 

Data-driven app development provides full control of ways to analyse and measure success. The data science software is able to handle the rest of the job when there are well-established criteria or benchmarks.

Conclusion 

Businesses today are definitely able to reap the benefits from data-driven mobile apps as it allows business owners and analysts to get a better picture of their customers' wants and demands and then respond appropriately. Especially with the rapid rise of mobile usage, now more than ever businesses should start venturing into implementing data-driven programming. Hence, they need to keep in mind that websites developed should be optimized for mobile users as well.