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Here Are 17 Reasons Why Your Business Really Should Have An App

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Zyran Erasmus
Here Are 17 Reasons Why Your Business Really Should Have An App

1. To improve brand visibility

If consumers are now spending 90% of their screen time on apps, rather than the internet, it makes sense that having a website is no longer the best way to remain on your audience’s radar – building an app is.

 

2. To build brand recognition

When customers see your business app, they will immediately make the connection with your brand, putting you at the front of their minds more often.

 

3. To have a personalised communication channel

Having your own app allows you to communicate with your customers on a platform that’s not limited by an algorithm, such as Facebook or Instagram, helping to bring your community closer to your brand.

 

4. To have a direct marketing tool

With a business app, you can directly market to and reach your ENTIRE customer base on the one convenient channel.

 

5. To improve your user experience

An app makes the functions of your business more accessible to your customers and/or staff at any time of the day and allows them to interact with your business when it’s most convenient for them.

 

6. To provide more value to your customers

Apps help you to provide additional functionality to your customers that they cannot get anywhere else in your business, allowing them to feel important and a valued member of your brand.

 

7. To increase customer engagement

Providing your customers with a handy app helps to keep them more engaged with your brand more regularly.

 

8. To capture customer insights

There’s nothing more valuable for your business than customer feedback and insights to help you improve your offering. An app can help you to capture this data with ease – plus, your customers will appreciate the opportunity to be involved in this process.

 

9. To generate more revenue

App Development Agency in UK that makes purchasing your products or booking your services more accessible will help to increase your revenue over time.

 

10. To improve customer service

An app can help you to provide better and faster customer service to your clients in the form of a live chat feature or additional support in performing regular tasks.

 

11. To expand your customer base

More potential customers will choose to go with your business simply because you have an app available for them to use.

 

12. To stand out from the competition

Building an app can help you to provide a point of difference to your customers that they cannot get with anyone else.

 

13. To encourage customer loyalty

Building incentives into your app could help to encourage your customers to remain loyal to your brand.

 

14. To leverage tech trends

An app can help your business stay up to date with and take advantage of the latest digital tech trends in your industry.

 

15. To sell your products faster

An app can streamline the customer transaction while also providing faster access to the products or services they need.

 

16. To retain more customers

While your website is much more suited for acquiring customers, providing them with an app makes it much easier to retain them. Having both a website and an app is far more beneficial to your business than only having one or the other.

 

17. To have a digital asset you can control

If Facebook sinks, you don’t want your business to sink with it. An app provides your business with a valuable digital asset that you are in total control of, no matter what may happen to the other platforms around you.

 

Wow, yes – we just gave you 17.

 

So, are you ready to reap the benefits and realise the value of developing your own business app?

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Zyran Erasmus
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