Brochures are flourishing as efficient marketing tools, just like when they cascade out from your daily newspaper or frequently resurface in your e-mail box. The ravishing sleek designs are a noteworthy aspect of a good brochure, but that wouldn’t necessarily imply that your targeted audience is ready to engage at a deeper level with your organisation or business.
Standard elements of a Brochure:
The basic anatomy: A consistent style, a cover, images, the brand and their sub-brands logos, and an enticing catchphrase accompanied with compelling texts make up a standard brochure. They also contain different amounts of folds, fonts of multiple sizes, and images/ graphics of multiple kinds.
An Irresistible CTA: Apart from persuading the client through ‘click here and ‘hurry! This is a limited offer, the contact information of a brand is pivotal along with accurate, credible and necessary information presented in a systematic and concise manner. The use of pointers, illustrative infographics and a succinct copy, can induce the urge in a customer to engage with your services.
Printed and digital forms: A brochure has two primary forms; namely ‘printed’, which is the most traditional form, and ‘digital’, which has rapidly increased in prominence, especially for the purpose of company profile introduction and brand portfolio presentation. Depending on their form, a brochure can contain relative amounts of information.
Salient features of a brochure:
Here is a necessary differentiation between brochures and other forms of informative documents that share similarities with brochures.
Brochures vs Flyers:
The primary difference between these two is that though the intent is the same, the folds are what make them apart. A flyer presents information on an unfolded sheet, whereas a brochure presents diverse information on its various panels.
Brochure vs Pamphlet:
The main difference between these two is their purpose. Pamphlets are designed to attract and inform customers, while on the other hand, brochures call to action and provide detailed information about any given product or business.
Brochure vs Booklets/Magazines
Though the weight of important information is equally shared by the two information documents, a booklet is designed as a flat, unfolded book. Brochures saturate the same information for a quick read and are of a more lighter and convenient garb.
Brochures vs Newsletters:
While both are created for promotional purposes with regard to their appeal, newsletters mostly contain details and minutes of a company's activities and brochures highlight the transformative and unique features of the services/products that will engage the targeted audience at first glance.
Brochures vs Leaflets:
Between a brochure and leaflet, the latter is promotional along with being educative and similar to banners. Meanwhile, a brochure can appeal to educate the consumer whilst promoting something. Leaflets are single sheets of the paper presenting all information at once, but a brochure can be looked up to, as and when required.
Unsure about your Brochure?
Your extraordinary marketing brochure can ideally strike out as a persuasive promotion tool with the right style and necessary structure. As a full-service digital agency, we can make that happen, by creating for you a comprehensive brochure with captivating designs, while simultaneously incorporating the true essence of your brand.
To know more: https://www.futureadymedia.com/features-that-can-make-a-marketing-brochure-extraordinary.php
