Wouldn’t it be nice if every degree gave you high income & valuable skills you could apply to the marketplace?
Guess what? They freaking don’t! One of the biggest struggles new graduates have is drawing a line between what they know and what employers want…
Your degree gave you a set of skills, but it’s only a small part of who you actually are and what you can give the world. Likewise, You have a whole bucket of skills you’ve acquired from a bunch of different experiences, and the more you can put in there the more in-demand you will be.
LinkedIn publishes a yearly list of in-demand skills. Ironically, your degree might have given you soft skills, but many degrees don’t give you any hard skills. That’s no problem though because you can learn them! Online! And often for free!
10 most valuable skills for 2023
- SEO
- Video Editing
- Digital Marketing
- Copywriting
- Web Development
- Coding
- Artificial Intelligence (AI)
- Machine Learning
- Social Media
- Sales
1. SEO(valuable skills)
When you type something into a search engine (which you might have done before you landed here), the search engine, let’s say Google, makes some complex decisions about which pages–of the millions that might fit–it’s going to show you.
And there are a lot of strategies to make websites BETTER so that Google moves them up the list. We call this Search Engine Optimization (AKA SEO). This page was high enough up in Google for you to click on it. If it was on page 57 of your search results, you never would have seen it.
SEO is in high demand. You know why? Because companies want to bring in organic views to their websites and products.
Organic views are super valuable skills, since the alternative requires bringing in traffic through social media posting or advertising. But organic traffic is different; it’s made up of people who are driven to find the answer to the questions they’re asking.
ZipRecruiter puts the average salary of an SEO consultant at $69,499, while a well-rated SEO consultant on Upwork can make anywhere from $60-250/hour. Not bad for a skill you can teach yourself.
2. Video Editing(valuable skills)
I freaking love video editing… weird as that may sound. I get totally lost in creating something.
Although a Video Editor’s salary on ZipRecruiter isn’t huge, $47,000 yearly, talented Video Editors on Upwork can make $40-150/hourly. This is good news for gifted video editors who want to work freelance, especially if you’ve got chops and the ability to market yourself.
3. Digital Marketing(valuable skills)
Digital marketing is a way of marketing that uses digital technologies to reach and engage customers. It often involves using various online and offline channels, such as search engine marketing (SEO), content marketing, email marketing, social media marketing, and mobile marketing.
These days the use of digital marketing extends beyond typical marketing roles to HR and recruitment, for instance, for performance marketing, social media, and employer branding. All these roles require digital skills, such as data analysis, content creation, search engine optimization (SEO), search engine marketing (SEM), communication, social media management, basic design, a6nd customer relationship management (CRM) systems, such as Sales for etc.
4. Copywriting
Now imagine that life, but with a solid income.
Copywriting is the skill of using words to sell things, and it’s valuable skills. It’s one of those skills that a lot of people think they have, but few actually do.
It’s hard to write bulletproof prose that perfectly captures your ideal customer, stopping them in their tracks and helping them overcome objections to buy something. And that’s why companies pay.
The average copywriter salary on ZipRecruiter is $59,084/year. But this is another one of those skills that will command you top dollar if you’re the best. Great copywriters are in high demand and charge a lot—the average copywriter salary on Upwork is around $100/hr.
If you want a taste of amazing copywriting, drop by Laura Belgray’s blog, Talking Shrimp. She’s one of the best copywriters around, and a read of her homepage will tell you why. I also love Eddie Shleyner’s blog, Very Good Copy.
Copywriting is about selling. But go read the best wordsmiths in the business, and you’ll see why they’re great. There’s none of that “But wait, there’s more” crap.
Just beautiful, crafted words that make you smile and fall in love with a mission or company.
5. Web Development
Web Development is the reason for the existence of content and web applications online. The most valuable companies today are in tech. They changed the economy and dramatically influenced our society as a whole. There is no indication that the demand for web development will decline as we are, in fact, becoming even more reliant on the internet every day.
Web Developers design and develop web-based software solutions or web applications as it is commonly known. In addition to planning web design and architecture, they also take care of the further development, maintenance, and ongoing optimization of existing web applications. A Web Developer’s responsibility is divided into front-end and back-end development. Back-end development refers to working on the client or server side.
Fullstack developers are at ease working on both sides. To build these skills, your employees should have a good understanding of the various coding languages (e.g., Python, JavaScript, and HTML) and have basic knowledge of responsive design and SEO.
6. Coding
It’s not surprising that coding is still a valuable skill, and it’s also something you can learn yourself. Developers are in high demand as we transition to a tech economy. And contrary to popular belief, you don’t have to have a computer science degree to be a developer.
Anyone can learn to code!
We talked about Data Science above — and yes, there’s some crossover here. Python and C++ are definitely coding languages.
7. Artificial Intelligence (AI)
IT pros with artificial intelligence (AI) skills are in high demand and for good reason. Using computer programs to perform tasks similar to human cognition has the potential to reshape almost every aspect of how we live and work.
Last year, some 33% of IT job postings asked for AI skills, and 97 million more jobs will be created in this space by 2025. With employers already struggling to find specialists with the necessary skills for AI roles, today’s average salary of $145,065 is bound to keep increasing.
Hot AI Skills
Although, each AI specialty requires a slightly different set of technical and soft skills, the overall top skills include m
as calculus, algebra, statistics and probability.
While there’s a growing selection of no-code and low-code AI solutions entering the market, many employers still seek a proficiency with programming languages such as Python, C++, R and Java for AI jobs as well.
On top of those qualifications, candidates will benefit from soft skills like emotional intelligence and effective communication to explain complex AI concepts to non-technical stakeholders and executives.
8. Machine Learning
With companies investing millions of dollars in machine learning (ML) research and projects, it’s no wonder that ML made our list of the most in-demand IT skills for 2023.
What is machine learning? ML is a subfield of artificial intelligence that uses algorithms to give computers the ability to learn and grow smarter without being programmed. However, to become a highly paid ML engineer (the fourth fastest growing job in the US over the last five years) or qualify for other ML-related roles, you need to become proficient with ML concepts and technologies.
Hot Machine Learning a valuable Skills
Generally, machine learning professionals must be skilled in computer science fundamentals and programming, probability and statistics, data modeling and evaluation, machine learning algorithms and libraries, software engineering and systems design.
Python, R, Java and JavaScript top the list of popular ML programming languages, followed by Julia and LISP.
Desirable soft skills in machine learning positions include communication, teamwork, time management, a thirst for learning and creative problem-solving.
9. Social Media
Having social media knowledge is essential for many careers in the current media climate. The use of social media as a marketing, sales, or recruitment tool has been proven to be highly effective in recent years. Many organizations are hiring social media specialists to help them reach their target audience and engage with existing and potential customers and hires.
But social media success is not easy and requires careful planning, execution, and measurement. Social media specialists must be strategic thinkers with creative minds and understand how social media platforms work to succeed. In addition, they must be able to identify and analyze social media trends and devise clever ways to utilize them.
10. Sales
Selling has been around for thousands of years. Unlike most of the other things on this list, it’s not fancy or sexy, and it’s not tech. But sales isn’t going anywhere. Companies need to sell things.
Sales IS changing though. Like everything else, it’s been upended by tech. From fancy AI customer databases to email lead generation software, sales will keep evolving. But at the base of sales is a relationship. As the famous saying goes, “people do business with people they know, like, and trust.”
As far as the money goes, sales is a tough salary to pin down. After all, that pushy guy at the cellphone booth in the mall is a salesperson but might not make that much. But top salespeople can make multiple six-figures a year, actually, potentially more than any other job on this list.
Closing Thoughts
Having one or more of these in-demand skills in your portfolio can make you a more enticing candidate for any company you apply to and any role you apply for. While you might not have one or more of these valuable skills, you can easily build them up through practice over time.
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