What is Affiliate marketing? What are the reason you must do it? & how does affiliate marketing works? Get to know the answer right now.
According to Statista, business spending on affiliate marketing will hit $8.2 billion in the U.S by 2022.
Start today, and you’ll be in a prime position to take advantage of that.
What is Affiliate Marketing
Affiliate marketing is promoting other people’s products in return for a small commission for each sale. You’ve probably seen headings marked “affiliate link” or “sponsored post” on many of the websites you visit; or maybe you’ve already taken the first step and signed up to an affiliate network.
Types of Affiliate Marketing
There are three main types of affiliate marketing: unattached affiliate marketing, related affiliate marketing, and involved affiliate marketing.
- Unattached Affiliate Marketing: This is an advertising model in which the affiliate has no connection to the product or service they are promoting. So They have no known related skills or expertise and do not serve as an authority on or make claims about its use. This is the most uninvolved form of affiliate marketing. The lack of attachment to the potential customer and product absolves the affiliate from the duty to recommend or advise.
- Related Affiliate Marketing: As the name suggests, related affiliate marketing involves the promotion of products or services by an affiliate with some type of relationship to the offering. Generally, the connection is between the affiliate’s niche and the product or service. The affiliate has enough influence and expertise to generate traffic, and their level of authority makes them a trusted source. The affiliate, however, makes no claims about the use of the product or service.
- Involved Affiliate Marketing: This type of marketing establishes a deeper connection between the affiliate and the product or service they’re promoting. Their experiences are the advertisements, and they serve as trusted sources of information. On the other hand, because they’re providing recommendations, their reputation may be compromised by any problems arising from offering.
How does affiliate marketing work?
To participate in an affiliate marketing program, you’ll need to:
Firstly, Find and join an affiliate program
Secondly, Choose which offers to promote
Thirdly, Obtain a unique affiliate link or code for each offer
Finally, Share those links or codes on your blog, social media platforms, YouTube channel or website.
And you collect a commission anytime someone uses your links or codes to make a purchase. Commission rates vary dramatically, depending on the company and the affiliate program. At the low end, you’ll earn about 5% of the sale but, with some arrangements, you can earn as much as 25%. In some cases, affiliate marketing programs provide a flat fee per sale instead of a percentage.