What Is Google Keyword Planner and How to Use It?

People commonly utilize the Google Adwords Keyword Tool to find new keywords. It is crucial to use the tool correctly even though it is quite successful at determining the popularity of particular keywords and phrases. You run the danger of focusing on the wrong phrase if you utilize the Google Keyword Tool without properly understanding how to evaluate the results.

Google Adwords is accessible to everyone and provides data in a variety of languages for domestic and international searches. It is a good place to start when you are aware of the type of keyword you should employ, but it is not the ideal starting point when you are still trying to identify a particular SEO niche.

Google Keyword Planner Tool

The Google Keyword Planner Tool provides information on the number of times per month that a given term or phrase is searched. After you enter the word or phrase you want to check, the numbers for that word or phrase are shown.

Two columns—one for global results and the other for local results—will display the results. Make sure the place you select is relevant to your search in order to fully evaluate these results. If you are based in the USA, Google's default location is definitely there.

If you want to check the search volume for a different country or language, just change these parameters and click on search again. If you run a search with the USA as your location and English as your language, the results will show this for the entire planet. This shows that the results are just a count of how many times the phrase you entered appears in English.

Google Keywords Research

Choose "Only show concepts closely linked to my search phrases" from the drop-down box to narrow the scope of your keyword research.

With this option selected, searching for "Weight Loss" will return results for both the exact phrase and closely related terms like "best weight loss," "effective weight loss," "losing weight," and more.

At this point, it's crucial to tick the box next to Exact in the Match Types section. The default setting for the Google Adwords Keyword Tool, Broad, will return results that include all individuals who have searched for terms related to the keyword you are studying.

This practically implies that if you conduct a Broad search for the phrase "Weight Loss," you can receive more than a million search results over the course of a month.

Only the combined use of your search phrase's various versions will make this information applicable. Make sure the "Precise" checkbox is selected if you want to see how many people looked for the exact term "Weight Loss"!

The Competition Data

The Google Adwords Keyword Tool's signal for the level of competition for each proposed phrase is another crucial piece of information. This appears to demonstrate what you would encounter if you decide to pursue this particular keyword, and it offers you a decent notion of how many other businesses are battling for the same phrase.

Although it can be rather deceptive, beginning your general keyword research on Google Adwords can lead you to believe that a term with a high volume of monthly searches and little opposition is a winner and a wonderful choice.

This is only accurate if the keyword is intelligently selected and profitable on its own. As a result, you must conduct keyword research prior to using Google's keyword tool. You can use the Google tool to determine which variation is more popular and the level of competition you might expect once you know which keywords or phrases are likely to convert well for your niche.

Keep in mind that by selecting the Columns option, you can modify the information you receive. This gives you the option of selecting which details about the keyword you're looking for that will appear in the columns.

Conduct a Competitive Analysis

The Google Adwords Phrase Tool is useful for monitoring the level of competition for a keyword, but it's also important to understand that this does not necessarily mean it will be challenging for you to promote a website using your chosen term. Join the best online marketing course in Delhi right away to discover how to find and choose profitable keywords for your company's or website's advertising.

Nothing prevents you from positioning your website and message at the peak of that mountain by employing deft SEO tactics. Similar to how employing ineffective SEO techniques would lessen your chances of success when trying to rank for a phrase with limited opposition.

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This should demonstrate that using the Google Adwords Keyword Tool as a component of a larger strategy for keyword study is advisable. It can undoubtedly boost your SEO in any area when applied correctly and with the right conclusions.