Commercial real estate photography produces quality photography. The latest method, technology, and commercial real estate photography techniques boost the greater impact of real estate listings on potential buyers.
Below are a few options used by Commercial Real Estate photography event video production companies.
How to Prepare for a Shoot
Commercial real estate photography shooting preparation requires attention and precision to detail in planning. Parameters to focus on include location, weather, type of buildings to be captured, activities around other buildings, staging, and lighting.
Natural light makes commercial and real estate photos look realistic; The lighting devices enhance a good layout. Ensure both the in and out of the property are clean to grab the best looks for a way views and close-up. Before shooting commercial real estate photography, check the property looks from surrounding businesses, roads, traffic lights, homes, or busy nearby intersections.
Angles and Camera Settings
Know the factors a potential buyer would like to see, and this is achieved by talking to potential buyers. From good angles, set the camera to shots from different distances, angles, directions, and heights that show the property in its surroundings in the best possible way.
Digital Photography, 3D Tours, and Aerial Photography.
Some of the commercial real estate photography, depending on your budget and needs, may, in one way or another, suit marketing better than others.
Digital camera photography
Many standard digital cameras have limited features but capture clear and good photographs. Digital single-lens reflex (DSLR) cameras have different settings and lenses for perfect effects in any lighting. DSLR produces higher resolution and quality shots. They are best in Commercial Real Estate photography and professional standard listing photography.
High Dynamic Range (HDR) photography has the latest and most advanced shooting techniques than the DSLR. Three or more photos of different exposures at the same scene can be taken. Features exhibited by many smartphones nowadays. Using editing software for greater depth, contrast, and vibrant colors merged the best HDR photos into one, producing a life-like image.
Matterport 3D Tours
These virtual reality tours are like Google Street Views of properties, including floor-plan and dollhouse views, which make people feel like they’re there – other types of photography can’t easily duplicate this. You can even connect your Matterport 3D tour to the Google Street View platform, which will be visible on Google Maps, Google Earth, and the Google Street View app. This can be useful for retail, restaurants, museums, landmarks, apartment complexes, hotels, resorts, and office spaces.
Aerial drone photography
Aerial drone shooting is the best way to capture large land parcels and the outside. Drone shooting is time-saving and Cost-effective. The captured photographs provide water-oriented properties or sweeping views of expansive land, with a birds-eye view above everything. The aerial photographs also display other land parcels, shopping centers, cities, and proximity to roadways. Aerial Drone photography doesn’t require a pilot’s license.
More tips:
- Get a frame of the whole property in the photo from far away.
- Get a single shot to capture the entire property (building or shopping center).
- Capture Larger properties from high and far for the best looks.
- Edit large properties, apartments, and shopping malls into one or a few photos (an orthomosaic).
- Avoid wide-angle or fisheye lenses that can distort photos and make them meaningless.
- Get drone and ground photos to the degree that are challenging to be duplicated.
- Get a professional photographer with the talent to capture good photos.
Aerial photography has become very popular in the real estate sector with almost all developers and builders, going in for their real estate photography from time to time.
The introduction of drones for the purpose of aerial photography in the real estate business has changed the perspective of the entire sector in the last few years.Before drones took over aerial photography, builders and developers got this task done by professional photographers, who used to take months to complete the work on the entire project.
They charged a hefty amount of money for the work, as it involved skill and a high level of risk.
Builders and developers of small as well as big projects undertake real estate photography at regular intervals to get a good assessment of the speed of work and amount of work completed at any given period of time.Assessment of the areaSometimes, when the area and scope of the project are very big, builders and developers resort to complete real estate photography through drones.
This is done to get an actual idea about the area under their control and to know different types of complexities happening in their area.Through aerial photography, they get to know areas that are involved in difficult terrain or areas encroached upon with illegal construction and occupation.
Sometimes, aerial photography completely changes the entire view of the land for developers and many beautiful things come up that were never a part of the original program.Helps in Repair and maintenanceContractors use aerial photography for undertaking repair and maintenance works in high-rise buildings or where the project is so big that it is very difficult to ascertain the problem area.
