Digital marketing has become a more effective and efficient way of promoting a brand compared to traditional field marketing. Here are a few reasons why digital marketing is better than field marketing:
Reach: Digital marketing allows you to reach a global audience with ease. With the help of the internet, you can reach millions of people in a matter of seconds. On the other hand, field marketing is limited to a specific geographic location, and it’s harder to reach a larger audience.
Cost-effective: Digital marketing is generally less expensive than field marketing. With digital marketing, you can reach a large audience without having to spend as much money on advertising. Field marketing, on the other hand, requires a lot of resources, including manpower, materials, and equipment, which can be expensive.
Measurable results: Digital marketing allows you to track the success of your campaigns in real-time. You can see how many people are clicking on your ads, how many are converting, and how much you are spending. With field marketing, it can be challenging to track the success of a campaign, and you often have to rely on surveys or customer feedback to gauge its effectiveness.
Flexibility: Digital marketing allows you to adjust your campaigns in real-time. If you see that a particular aspect of your campaign is not working, you can quickly change it. With field marketing, making changes to a campaign can be time-consuming and difficult.
Targeted audience: Digital marketing allows you to target specific groups of people based on their interests, behaviors, and demographics. This makes your marketing more effective, as you are reaching the people who are most likely to be interested in your products or services. With field marketing, you are limited to the people who are in the immediate area.
In conclusion, digital marketing has many advantages over field marketing. It allows you to reach a larger audience, is more cost-effective, provides measurable results, is flexible, and allows you to target specific groups of people. As a result, digital marketing has become a more popular and effective way of promoting a brand.
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It's just because Google algorithms update regularly.
But, it is slow in process and takes a lot of time to show results.
But in a competitive environment, businesses are unable to maintain their first page rank in search engines.
Hence, PPC services can deliver quick results, but it requires experienced professional assistance to examine the PPC campaign, landing page, etc.Here are some of the crucial reasons why you should take PPC services for your business:Complicated Keywords Research: Either you do keyword research and implementation for SEO or PPC.
And, let me tell you, your one mistake can ruin your entire ad campaign.
If you use the wrong keywords in ad campaigns, it will exhaust your budget quickly without giving the best ROI.
Just like the other years, the year 2020 will follow some SEO trends that will help in enhancing the website rankings.
Want to know the details?
The search giant Google uploaded a guide stating four ways of attracting local search traffic to an offline local business to boost sales.
It perfectly reminds us that Google is a lot more than just the ten blue links on a SERP.The latest search trends and research by Google demonstrate how local businesses can make more money.
Comprehending all the ways people are trying to discover businesses will help generate more sales.Google shared that different kinds of searches are increasing exponentially for local retail.These three types of searches are particularly displaying dramatic growth:The first type includes searches for local businessesThe second type comprises searches for local businesses that have something specific in stockThe third type includes searches related to restaurantsAccording to Google’s guide, searches for “local + business(es)” have increased by more than 80% YOY, which includes searches such as “local businesses near me” and “support local businesses.” In addition to this, searches for “who has + in stock” have increased by more than 8000% YOY, which includes searches such as “who has gym equipment in stock.”SEARCHES FOR LOCAL RESTAURANTSNext, Google shared that most dining consumers used not only Google Search but also Google Ads to discover more information before finally buying something.
Moreover, 57% of dining consumers found information about food and beverage via Google Ads during the pandemic.YOUTUBE AND LOCAL SHOPPINGWhile YouTube is not seen as a means of driving sales to a local business, it’s time to start looking at it that way.
The page also included two helpful tips relating to non-advertising search traffic.The first tip recommended that local businesses build a digital storefront and use it along with a free GMB account to distinguish themselves in local searches within regular Google search results and Google Maps.Further, the second tip demonstrated how businesses could gain up to 42% more referrals from Google.According to Google, the key to driving store traffic from the web into your physical store is to let your prospects know that you are nearby and you have what they are searching for.Next, Google shared that businesses that add images to their Google My Business Profile get 42% more directions requests on Google Maps and 35% more click-throughs to their sites compared to businesses that don’t.However, these 42% and 35% rises in engagement due to images aren’t and shouldn’t be surprising.
It is no secret that visual content captures and retains the attention of people better than textual content.
