When you invest in a CRM, you invest in Customer Satisfaction. Yes, you read it right. Customers are important to you, irrespective of your business line. When it comes to real estate you may be launching the city’s best project with the best amenities, but to market it to the right audience, it’s important to have accurate information about customers, their preferences, and needs. This is where the need to have access to customer data comes at play.
Data is the new Gold for Real Estate
Real Estate developers and services providers can stay ahead of the curve by using rich customer-centric data and devising ways to manage and maintain this data effectively. This is a tricky task, which is why it is beneficial to invest in a Real Estate CRM. The main goal of Real Estate CRM is to collect, organize and analyze customer data.
Why should you invest in a Real Estate CRM?
To be able to:
- Manage leads effectively: Leads from diverse platforms such as social media platforms, website, and landing pages can be captured and managed into a CRM
- Manage drip campaigns: SMS and Email integrations of the CRM help manage and measure marketing campaigns effectively
- Automate business processes: Most of the manual tasks are automated by CRM, thus helping in streamlining business processes and improving business productivity
- Close more deals: Because of availability centralized customer data, CRMs help sales personnels to engage more effectively with prospects and stay on top of sales pipelines to close more deals.
Now that we have highlighted the importance of investing in a Real Estate CRM, let's shed light on the 5 best Real Estate CRMs in 2023.
List of 5 Leading Real Estate CRM Software in 2023
- Sell.do
India’s only integrated Real Estate CRM solution, Selldo was founded in 2011 and has headquarters in Pune. It caters to the needs of both developers and brokers. With more than 1000+ clients it qualifies to be one of the best Real Estate CRM software in India.
- Features:
Some of its key features are sales automation, process management, omnichannel communication, inventory management, marketing automation, payments & collaboration, channel partner management, and more.
- For Developers:
Online selling of properties, lead & inventory management, performance metrics, and sharing & collaboration.
- For Brokers:
Inventory matching & management, WhatsApp integration, remote team management, and automatic lead capturing & management.
- Pricing:
If you opt for Sell.do, it will be set up & deployed in 7 days from purchase. It is priced at ₹1499/ month. Know more on
- Leadsquared
Leadsquared is a resourceful CRM that helps sell properties faster. It has catered to over 2000+ clients across diverse industries.
Features:
- Key areas of operation:
Sales, marketing, merchant management, and operations. The products offered by the CRM are sales execution CRM, marketing automation, mobile CRM, customer portal, and sales performance suite.
- Integration:
Its integration feature helps real estate businesses integrate seamlessly with all essential business tools. It offers a developer platform named LeadSquared Apps (Lapps) that lets build custom applications around LeadSquared based on your business needs. Also, using its powerful REST API, developers can interact with the CRM platform and build customized solutions.
- Pricing:
The sales execution CRM is priced from ₹1250/ month and marketing automation is priced starting ₹25,000/ month.
- Freshsales
Freshsales is an all-in-one Real Estate CRM solution. The CRM has AI-powered chatbots to chat with visitors in real-time.
Features:
- Key areas of operation
Omni-channel communication, automation, deal management, sales intelligence, governance, mobile, and integration.
- Products by Freshsales
Sales CRM and Sales & marketing suite CRM
- Freddy and AI-powered assistant
This tool puts AI to work to assist sales team perform sales more efficiently.
- Pricing:
Freshsales is priced starting ₹999/month based on the platform you choose, namely Freshdesk, Freshchat, Freshsales, Freshservice, and Freshmarketer.
- Pipedrive
A cloud-based Sales CRM and pipeline management solution, Pipedrive enables businesses to track deals and plan their sales activities. By using activity-based selling methodology, Pipedrive streamlines the steps involved in converting a potential deal into a successful one.
Features:
- Key areas of operation
Automation, Customer Relationship Management, Customization, Email and communications, Insights and reports, and Integrations.
- Products by DaeBuild
Sales CRM, Email software, Integrations
- Pricing:
Pipedrive starts at US$ 9.90 for the essential which goes upto US$ 59.90 for the enterprise edition.
- Zoho
Zoho CRM provides omnichannel customer relationship management to help global businesses take control of their business processes and build lasting relationships with their customers.
Features:
- Key areas of operation
Sales Force Automation, Lead Management, Deal Management, Contact Management, Account Management, Workflow Automation, Process Management, Marketing Automation, Team Collaboration, and more.
- Products by Zoho Corporation
Zoho CRM, Zoho Office Suite, Qntrl, Andriod Apps, Market Integrations
- Pricing:
Zoho starts from ₹800/month for the standard version and goes up to ₹2,600/month for the ultimate plan.
One of the most important Real Estate software that your business must invest in is a Real Estate CRM. A Real Estate CRM is an invaluable tool for sales, marketing, and customer support teams. These Real Estate CRMs can help you get started with finding a solution that fits your needs.
