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A Guide to UA to GA4 Migration Checklist – Plan, Steps & How to Save Google Analytics Historical Data?

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Gtech Information Technology

Looking for a GA4 migration guide but not sure how to begin? You’re not alone. GA4 is entirely different from Universal Analytics, when it comes to data orgnanization, data collection model, metrics and how they are calculated. This means, you should follow a a proper guide to GA4 migration checklist and plan.

UA to GA4 Migration is a challenging task if you don’t have experience with data migrations. So, how do you begin it? Make a migration plan, prepare checklist and identify steps to implement. 

We’ve been busy with GA4 migration from existing UA ensuring that all the historical data is being saved, and we created a guide to GA4 migration checklist with steps that will be useful to anyone looking for a GA4 migration plan of their own.


GA4 Migration Deadline

In July 2023, the default Universal Analytics (UA) will disappear. The GA4 Migration deadline is near and there’s not much time left until Universal Analytics stops gathering data.

So if you still rely on UA, prepare to use Google Analytics 4 (GA4) instead. Our primary concern is that our clients and businesses do not lose access to their Google Analytics historical data in UA properties until that time. Get in touch if we share the same concern.


What’s GA4?

Google Analytics 4 (GA4) is the new version of Google Analytics (GA) that tracks app and web visits in a single GA property rather than separating these platform visits into different GA parts. 

No doubt, initially, it was annoying news. Nevertheless, after recognizing the features of GA4, you’ll never regret migrating from universal analytics to GA4. Most of you must consider the significant differences between universal analytics and google analytics 4.


Why Is Google Analytics Historical Data Not Imported Automatically?

You cannot import your Google Analytics historical data from UA to GA4 because the two versions have different data collection models. And it’s unlikely that Google will provide a quick fix for this UA to GA4 migration problem. So you need to plan and act before the GA4 migration deadline approaches. 

You can’t move your data to GA4 because the two versions (GA4 and UA) use completely different data models (schema and dimension). Also, the definitions and calculations are done differently in the two property types.

Without using too many technical terms, we’ll guide you on how the data is changed and how the algorithms ensure compatibility.


For more information visit: https://www.gtechme.com/insights/migrating-to-ga4-how-to-save-your-historical-data/



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