Every design has its own language and every color has its own story. It’s an art to communicate through these languages. To master the art of creativity you need to understand its evolution journey. How designs were used in communication in those days. Which color signifies which particular message? A graphic design agency leverages this understanding to cast a long-lasting impact on the mind of customers.

In this article, let’s discuss the evolution of graphic design.

1) Before the Printing Press

The evolution of graphic design started after the invention of the printing press. Yet there was an urge to communicate the message. So in those days, people adopt various ways of visual communication.

a) Cave Painting

It is considered to be the earliest form of graphics. These murals usually feature humans, animals, and weapons handprints. Apart from these signs, historians are still debating to understand the context of minute details present in those days.

b) Chinese Printing

China is considered to be the pioneer of printing and graphic design.  Most of the printing-related discoveries are found in China.  

c) Medieval Calligraphy

It was an age where aesthetics was expanding and adopting letters and words in it. So it was the era where words were produced and then artists replicate those words letter by letter. Simply adding text to the book makes it special for the readers and scholars.

2) Industrial Revolution Era

It’s a revolutionary time. The printing press was invented in 1440 and by the early 1620s, printed advertisement became a regular part of newspapers. With this, there was an innovation like Lithography and chromolithography. It redefines the overall graphic design. Its significance becomes more evident. The designers are more curious to establish a relationship between the brand and customers. They experiment with color to give a better visual appeal to the users.

3) Modern-Era Graphic Design

Initially, there was no concept of technology that can design graphics for the brands. People were dependent on pen and paper. But in the digital era, Photoshop has become a basic tool for graphic designing. It was invented in 1990 and since then till now there can be rapid improvement in the technologies and tools for creating better graphic design services.

Conclusion

There is no end to creativity. Brands use customized logos and designs to exchange their message in the market. To explore it more precisely contact Kalzoom Advisors. We have a team of experienced graphic designers who understand the art of graphic designing and understands its significance in your brand building, especially in today’s competitive market. To know more about our creative agency, contact us.