EtherArts Product Photography
If you’re an entrepreneur or a business person in this day and age you realize the importance of visual cues and the power of the internet. I’m sure you have a robust social media presence and a website, or you’re building the same. And for that, you require photographs and images of your products and services that will attract consumers. And if you’re operating in the fashion and accessory market, especially apparel and jewelry, then you realize the significance of jewelry photography.
But, for a layman, it can be challenging to identify whether their products are being appropriately captured. The intricacy of the art and the craft should translate well onto the screen. Otherwise, how will you justify the astronomical product photography pricing quoted by the photographers? So, to help you this blog will tell you 5 secrets about product photography, especially jewelry photography that will change how you look at it.
5 Transformational Secrets of Jewelry Photography
- The brief - The product photography brief is the most critical element in the process of product photography or jewelry photography. This contains all the necessary information for the photographer regarding the products, specifications of the photography, deliverables, the brand and more. You can also add examples of photography that you like and dislike. As photographers are visual individuals, it will help them to understand your expectations of them.
- Discuss marketing goals - Marketing goals are the fundamental factor that you need to discuss with your photographer. It can be acquiring new leads through print endorsements or social media ads. It can also be increasing sales through live images and 360-degree photographs on the product website. Either way, the photographer needs to understand the goal to approach the job efficiently.
- Consistency of photographs - It is necessary that your brand values, branding efforts and the look and feel of your brand are consistently present in all your product photography. Help the photographers understand the brand values and the type of audience you are targeting. For example, if your brand is very Y2K oriented, the photography approach needs to be whimsical and match your other marketing efforts. Whereas, if it is focused more on fine jewelry for working professionals or a much older demographic then the approach will be different.
- Define the goals - Even after communicating and explaining the marketing goals, you need to define the goals of this particular product photoshoot. This will, later on, help you to track the progress on these goals and measure their success. For example, the goal of a product photoshoot or jewelry photography can be taking photos for its launch. Or it can also include photos for the web; such as the website, mobile applications, social media and more.
- Try not to use models - Models can be a great addition to an apparel product shoot. However, when you’re trying to portray fine pieces of jewelry try not to use models. Their features may distract the viewers or the audience from the images being shot. And you want them to be focused on the intricacies and the designs of the jewelry.
In summation
These 5 secrets will help you to get the best pictures for your brand and the products. Your role in product photography doesn’t end with selecting the photographers and signing the contract regarding product photography pricing.
Now you can ensure that jewelry photography for your brand can perfectly attract customers and boost your sale!
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EtherArts Product Photography
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