Look walker advertisement in essence is the human billboard. It is not the name of a comic superhero but a technique that brands employ. One of many modes of engagement between the brand and the customer. It might not seem impressive but that’s the part of its effectiveness. It does not take much budget with a skilled spokesperson behind it. It is as effective, if not more, than traditional means.
It mainly works on the local crowd around the physical establishment and the walk-by customer. But no matter how simple or traditional a method might be. One thing is constant that the market is dynamic and thus all the modes of engagement are bound to evolve. In the light of this and the current technological developments, look walker advertising is sure to experience the following developments:
ROBOTS INSTEAD OF PEOPLE
The conventional way to use such advertising is to encourage the customer to engage. And as these ads are usually carried by a human, they are the ones engaging with the customer for the brand.
However, with the introduction of AI, robots will take their place and interact with the customers instead. They will alter themselves according to the customer needs and provide them with a solution, unique to them. It will influence the customer to engage with the brand and the more they engage, the more brand will understand their customer base and provide solutions that fit. The data produced with such engagement will let the brand know how they need to run their campaigns for better conversion.
HOLOGRAMS
Holograms are 3D images that reflect real objects produced through light beams interfering with one another. In simpler terms, they are just light and once they are set up, they can create anything that might get the viewer's attention. And wherever they are put, they will serve that area. The brand can advertise through them and build a personalized experience for the customer. With the speed technology is changing, holograms might become something to engage with rather than something to look at.
NANOBOTS
Nanobots are still in an experimental phase and even though they are not widespread as other technologies. They show extremely high promise. Nanobots are AI on steroids. Imagine a tiny robot capable of observing, analyzing, and executing maneuvers depending upon the stimulus.
Now hook that to the brand’s database where the brand has all the information about their customer behavior. That coupled with the external stimulus, the nanobot can show the passerby whatever increases the odds of engagement with the brand. Now take that and multiply by a hundred thousand because nanobots work in a family.
As this technology is perfected and becomes more and more mainstream, the audience will see exactly what they want to see. But on a smaller scale, they can be used to engage with the individual customer and provide a unique personalized experience.
VIRTUAL REALITY
Like look walker advertising, instead of a board, the brand will provide VR headsets to the customer. VR essentially means Virtual reality. It is a computer technology that creates a virtual environment that can be explored 360 degrees. You can be at your home experiencing places, like in video games. You put on the headset and enter the game and as you move, the environment in the game moves as well.
As they are already here, in no time they will be everywhere. As they are portable, brands would use them to their benefit. It is also likely VR headsets will also be used for different modes of advertising such as mobile van advertising where the customer will interact with robots and engage with the brand.
To simply put, VR is a computer in your glasses, it creates a customized experience for the customer. They don’t only see but live. Once the customer visualizes first hand through VR, how their life would change, with the product or service of the brand. They will be more likely to purchase the product.
Once the customer visualizes how the brand would benefit them, it would stick in their mind. Making other modes of the market as effective and the customer is more likely to engage fully with the brand. Not just for ads but they will also be used for brand activation, where the customer will experience the brand wherever they want. But, the budget will be the driving factor.
We need to understand that sometimes advertising is a numbers game and the more potential customers that the brand can draw and cause to engage, the more success the brand would have.
And with the rise of sci-fi-like technology in even small aspects of advertising, the ease of converting potential customers into buying customers is greater than ever. We still don’t know the extent of these new technologies and thus, their applications depend upon the creativity of the brand.
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