Outbound voice might have gone through a rough patch a few years ago. Now it is becoming recognized as one of the most effective and profitable channels for businesses in multiple industries.
Obviously, how you do it, and the technology you use in your call center will make a substantial difference in net results. Yet, there are many reasons to apply outbound voice calling, which can give you an edge.
Off Market Customers
Today, many businesses are leaving the best value customers untouched caller ID reputation. They are only working on inbound and online strategies. They are waiting for last minute shoppers who are simultaneously shopping and pitting all of your competitors against you for the lowest price. Beating them to the punch with outbound calling can be far more profitable.
Differentiate
Many companies offer little if any service and support today. Especially by phone. They are leaving a lot of business on the table. Yes, many consumers like to text, email and DM, though some still prefer to talk to a real person before committing.
Being the one company who still offers voice or even real human service can set you apart and make winning sales and customer retention far easier.
Immediate Response
Even with perfect online marketing funnels, high converting copy, and superb opt-in or form fill rates, one of the biggest challenges and where businesses drop the ball the most is trying to get back in touch with leads. Most never connect. Emails are all too often lost in spam. An immediate outbound call, and autodialer can make all the difference in seizing on how opportunities and closing them.
Phone Verification
There are many industries in which phone verification or authentication is necessary or just a smart move for compliance and liability. It’s also a great opportunity to build the relationship and speed up the transaction.
Lead Nurturing
Outbound voice calling is ideal for lead nurturing. No matter how good you are, your product is and your prices are, most sales take seven plus touches or connects. Outbound calling is a great way to make those touches, swiftly, at the right time, and in an engaging medium.
Diversify Your Channels
There are many ways to connect today. Especially when it comes to social media. That’s in addition to email, direct mail and texting. Of course, not everyone uses many of these channels. You might be crushing it on Facebook, but be missing out on 70% of your customers who don’t use it. Email may be convenient to you, but hard to get through. Virtually everyone has a phone, and as more communications are via text and images, voice can be a great alternative, and a way to stay in front of customers wherever.
Backing Up Your Mobile Campaigns
Ringless voicemail and bulk SMS are fantastic tools for generating inbound calls and leads. Yet, as strong as they are, a real voice call can be the key to connecting and creating action. When used in tandem these campaigns also create the opportunity for warm calls. They’ve seen your number, they have some familiarity. You call with a nice introduction and easy segue to a sale. “I’m just following up on that voicemail from a couple days ago…”
Upsell, Retain, Repeat
Even if online business is a breeze and initial caller ID reputation customer acquisitions are highly automated, the phone can be your secret weapon for upsells and supersizing each order, checking in to ensure customer retention, securing renewals and repeat business and requesting referrals.
It’s a great way to get the most out of every lead and contact. Outbound voice calling is perfect for upsells during the initial transaction, solving shopping cart abandonment, and even working with past customers.
It takes relationship building to the next level, ensures you really stay top of mind, ensures they know about extras, and gives you the opportunity to prompt them for positive online reviews.
Maximize Your ROI
Whether for profit or nonprofit, you simply can’t afford not to demand the maximum return on everything you do. If you are not integrating outbound calls, you are not maximizing the ROI on all of your other marketing, your client database, and business opportunity.
Just one successful call can dramatically improve your returns on your social, mail, and outdoor advertising. In fact, in many cases companies are finding they still aren’t getting the results they expected from these other channels. It’s hard to keep up with Facebook and Google’s constant changes and to make it through the noise of other channels. Outbound voice gets you right to the customer. You may easily find it the most effective and highest ROI marketing and customer acquisition channel working for you.
Summary
Outbound voice calling isn’t dead. In fact, it is now offering some of the best opportunities across many industries. New technology is making outbound voice even more efficient and profitable than ever. Put it into play with these techniques and you may be kicking yourself for not fully leveraging its benefits more, before.
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