Best practices for email marketing automation

How come?For one thing, one useful purpose email still serves is identity verification.

With phishing on the rise, there’s no saying what the extent of the disaster would be if it were otherwise.Albeit other services have taken over some of the functions of the original email, many others (alongside new ones) are going strong.

Here are some facts why email still matters in 2019.2019 Email StatisticsListed below (in no particular order of appearance) are some of the most stunning stats the email service has scored so far in 2019, in terms of marketing campaigns:   30 percent of marketers claim email marketing generates the highest ROI66 percent of marketers personalize email campaigns64 percent of marketers use mobile-optimized designs for email campaigns67 percent of marketers use big data for personalization65 percent of marketers say dynamic email content is crucial to personalization77 percent of marketers use email services to send personalized content to subscribers61 percent of consumers prefer brands contacting them via emailWhat About Spam?Whenever someone mentions benefits of email, someone else says “what about spam messages”?

Seriously, those are not exclusive to emails; SMS messages are even more annoying, given that they are impossible to avoid unless you unsubscribe.

The term was widely used in MUDs (multiplayer real-time virtual world), which predate the email service.

Also, electronic messages are accessible across all devices.As for the latter, emails are more frequently being accessed via mobile devices, which is not surprising in the slightest.

You can define email marketing automation as a tool that lets you automate your Email.

You create an email campaign once and set rules to the campaign rest of the work, email automation tool completes.

Automation makes you more productive: The most task is automated, so you save time.

Life cycle campaign: It is easy to create an email life cycle campaign with marketing automation.

Such a campaign helps you nurture your customer.

Reporting gives you a better insight: Marketing automation reporting is different than regular email marketing reporting.

According to DMA, email marketing ranks high in terms of generating ROI for businesses, which stood at mind-blowing 4200% for the year 2019.

With such high return, email marketing becomes a reliable source of lead generation and customer retention for enterprises.

It leads to indefinite restrictions on email campaigns and could result in a deteriorated online reputation.

Hence, to avoid landing in the spam folders or facing a hefty fine from the email service providers (ESPs), it is essential to understand the customer requirements.

The GreyFOX email system does it perfectly by bringing in the use of smart AI algorithms to understand customer’s behavior and automatically curate the content based on it.

Small and medium enterprises can integrate GreyFOX in their online stores to avail of the feature of personalized email marketing.. Personalization is a critical business element that enables organizations to strengthen their customer service efforts.

Cloudera, (NYSE: CLDR), the enterprise data cloud company, today announced the general availability of Cloudera Data Platform Private Cloud (CDP Private Cloud).

CDP Private Cloud extends cloud-native speed, simplicity and economics for the connected data lifecycle to the data center, enabling IT to respond to business needs faster and deliver rock-solid service levels so people can be more productive with data.“CDP Private Cloud data analytics experiences help people, teams and businesses work smarter, not harder,” said Anupam Singh, chief customer officer, Cloudera.

“People are more productive because they have self-service access to the data and analytics they need to work more efficiently.

Businesses are more agile because they make decisions faster and better with CDP Private Cloud’s powerful data analytics experiences.”Operating CDP Private Cloud is simpler for IT, with powerful container-based management tools that reduce the time to deliver analytics and machine learning from weeks to minutes.

Overall, CDP Private Cloud can deliver up to 50% more analytics for the same data center investment.With CDP Private Cloud, IT can now meet the exponential demand for data analytics and machine learning services, with a petabyte-scale hybrid data architecture that can flex to use private and public clouds.

Only Cloudera delivers this level of hybrid cloud user experience, operations consistency and infrastructure choice.Companies Say Yes to Cloudera Data Platform Private Cloud“The ability to leverage data in a multi-cloud environment provides more flexibility for organizations with varying cloud and enterprise data strategies, without compromising security and governance,” said Manish Dasaur, a managing director with Accenture Applied Intelligence.“Our strategic partnership with Cloudera is rooted in a common and deep belief that the best companies are data-driven ones,” said Daniel Hernandez, General Manager, IBM Data and AI.

The workflows get easier, especially when you have email marketing automation tools and software.

With this one easy setup, you can easily nurture the prospect leads into customers.

This plays an important role as it helps to derive some great workflow benefits such as:The software tools are automatic and don’t require human intervention on a daily basisThe magic of CRM software with email marketing automation is that it works on its own.

Once you’ve set up the entire software in place, all you have to do is trigger the workflows.

With time schedules function of tasks, you don’t need to rely on someone to hit the send button.Brings huge benefits in coordinating the sales teamThe goal is to nurture potential clients and customers by helping the sales team altogether.

There would be better coordination among sales team members with a consistent workflow of sending content to engage teams altogether.Schedules relevant content for the email recipientWhile planning the email templates and workflows in CRM software, you can keep a close check on what stands relevant to the recipient.