The Public Relations Global Market Report 2023 by The Business Research Company, provides public relations market overview across 60+ geographies in the seven regions - Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa for the 27 major global industries. The report covers a ten-year historic period – 2010-2021, and a ten-yearforecast period – 2023-2032.
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https://www.thebusinessresearchcompany.com/report/public-relations-global-market-report
According to The Business Research Company’s Public Relations Global Market Report 2023, the market size is expected to grow from$100.39 billion in 2022 to $107.05 billion in 2023 at a compound annual growth rate (CAGR) of 6.6%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global public relations is expected to grow to $133.82 billion in 2027 at a CAGR of 5.7%.
The rising need to gain a competitive advantage is driving the public relations market. Public relations can unite all functions with a single vision as per the mission of the organization. A well-made, integrated PR plan can connect customers and clients with the organization and create a competitive advantage for organizations. It helps to attract attention and raise visibility for the product or service. In a PR Campaign, beverages brand Tropicana set out to show that even a small 150ml glass of Tropicana orange juice provides 60 percent of the daily Vitamin C. They set up an interactive billboard in London and showed an animated character, Little Glass, who discussed the health benefits of Vitamin C and orange juice, specifically Tropicana, and Tropicana representatives gave away 150ml glasses of orange juice. A research report in The Telegraph following the campaign showed that 88% of respondents said the campaign drove them to buy Tropicana more often, and 100% of the respondents said that they had come away from the campaign believing Tropicana was worth paying more for.
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The public relations market is segmented:
1) By Medium: Events, Social Media, Influencer Marketing, Company Websites, TV, Print, Other Mediums
2) By End User: Consumer Goods and Retail, BFSI, Government and Public Sector, Telecom, IT, HealthCare, Media, Entertainment
3) By Type: Private PR firms, Public PR firms
Public relations (PR) companies are increasingly investing in digital PR in the digital medium. Programmatic PR refers to the automation of advertising. The increasing volume of global digital communications has led to handing over the manual tasks to artificial intelligence. Programmatic PR increases transparency and control and is more efficient as it has better targeting capabilities for audiences. The area of reach is also greater in programmatic PR. For instance, Accenture Interactive's entry into the ad-buying world will incorporate the planning, buying, and management of programmatic advertisement campaigns. It will also help brands develop a strategy for attacking programmatic buying. These technological advances will help PR and drive the public relations market further.
The public relations market report table of contents includes:
1. Executive Summary
2. Public Relations Market Characteristics
3. Public Relations Market Trends And Strategies
4. Public Relations Market – Macro Economic Scenario
5. Public Relations Market Size And Growth
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26. Africa Public Relations Market
27. Public Relations Market Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions In The Public Relations Market
29. Public Relations Market Future Outlook and Potential Analysis
30. Appendix
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A recent report published by TheBusinessResearchCompany on Public Relations Market provides in-depth analysis of segments and sub-segments in the global as well as regional.The Public Relations Global Market Report 2020 which provides strategists, marketers and senior management with the critical information they need to assess the global public relations market.
the report covers the public relations market’s segments- events, social media, influencer marketing, company websites, TV, print, consumer goods and retail, BFSI, government and public sector, telecom, IT, healthcare, media, entertainment, private PR firms, public PR firms, and others.Public Relations Global Market Report 2020 is the most comprehensive report available on this market and will help gain a truly global perspective as it covers 60 geographies.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by region and by country.It also compares the market’s historic and forecast growth.
It covers all the regions, key developed countries and major emerging markets.
It draws comparisons with country populations and economies to understand the importance of the market by country and how this is changing.
The major regions included in the report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.Public relations (PR) companies are increasingly investing in programmatic PR in the digital medium.
The Public Relations Society of America Maryland Chapter bestowed 47 Best in Maryland (BIM) awards in 26 categories, including a new COVID-19 category, as well as five professional awards during a virtual gala and awards, the show held on December 10, 2020.For the second year in a row, the Best in Show award was presented to Sandy Hillman Communications, this year for “Apollo 11 50th Anniversary at Kennedy Space Center Visitor Complex.”Maryland Auto Insurance won the most BIM awards (seven), followed by Crosby Marketing Communications with six.BIM 2020 award submissions were judged by the PRSA Hoosier Chapter.
The event was emceed by Tia Malloy, following an introduction by outgoing chapter President Lisa Brusio Coster.
Following is a list of all awardees:Professional AwardsLifetime Achievement (20+ years) – Kenneth R. Smith, APR Paul E. Welsh (10+ years) – Courtney Benhoff, Erickson Living Partner of Distinction – Beyond Definition Educator of the Year – Melanie Formentin, Towson UniversityPR Team of the Year – Abel CommunicationsKathleen Kelly Scholarship – Faith Schanck, Hofstra Universityhttps://www.martechcube.com/public-relations-society-of-america-maryland-bestows-47-awards/
