The Europe tissue and hygiene paper market manufactures products such as toilet paper, kitchen towels, facial tissues, handkerchiefs, napkins, baby wipes and adult incontinence products that are made from virgin pulp or recycled materials. These hygiene products are essential for daily use and maintaining proper hygiene standards.
The global Europe tissue and hygiene paper Market is estimated to be valued at US$ 52.2 Bn in 2023 and is expected to exhibit a CAGR of 1.6% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The growing demand for sustainable hygiene products is driving the Europe tissue and hygiene paper market forward. Consumers are increasingly looking for environment-friendly alternatives made from recycled pulp. Major companies have responded by offering natural and organic product lines made from recycled materials. For instance, Kimberly-Clark's Cottonelle brand toilet paper contains 100% recycled material. This shift towards sustainable options is expected to boost the recycled fiber segment in the Europe tissue and hygiene paper market during the forecast period. strict environmental regulations regarding deforestation and water usage are also compelling manufacturers to rely more on recycled fibers and adopt greener manufacturing practices.
Segment Analysis
The Europe tissue and hygiene paper market is dominated by the toilet paper segment which holds around 35% share of the total market. This is because toilet paper is a basic necessity and has widespread applications across households and commercial establishments like offices, malls and public toilets. The baby diaper segment is another prominent sub-segment owing to the growing children population and rising awareness about hygiene.
Key Takeaways
The global Europe tissue and hygiene paper market demand is expected to witness high growth during the forecast period of 2023 to 2030.
Germany dominates the European market and accounted for over 25% share of the total Europe tissue and hygiene paper market in 2023. This is due to rising awareness about personal hygiene and increasing purchasing power of consumers in Germany.
Key players operating in the Europe tissue and hygiene paper market are Sofidel Group, Kimberly-Clark Corporation, WEPA Industrie Holding SE, Metsa Group, Industrie Cartarie Tronchetti SpA, Lucart SpA, Essity AB, Renova, Procter & Gamble, Cartiere Carrara SpA, Industrie Celtex SpA, Johnson & Johnson Services Inc., Ontex Group, Tosama D.O.O, and Drylock Technologies NV.
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