Tissue paper is a lightweight paper which is used for various hygiene and sanitation purposes including toilet paper, facial tissues, paper towels, and napkins. Tissue paper provides softness, strength and absorbency, making it ideal for applications related to healthcare sector such as hospitals, nursing homes, and clinics. The increasing focus on hygiene and sanitation in healthcare facilities is anticipated to propel the demand for tissue paper products over the forecast period. The global Tissue Paper Market is estimated to be valued at US$ 84.37 Bn in 2023 and is expected to exhibit a CAGR of 6.2% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The increasing demand from healthcare sector is one of the major trends boosting the growth of the tissue paper market. With growing healthcare infrastructure and rising spending on healthcare services, the demand for tissue paper from hospitals, clinics and nursing homes is growing substantially. Advanced tissue papers are known for their excellent absorbency and softness which makes them highly preferable for hygiene and sanitation purposes in healthcare facilities. Various market players are focusing on developing innovative tissue paper products engineered specifically for applications in healthcare sector. For instance, Kimberly-Clark Corporation offers Kleenex facial tissues and Scott tissue towels suitable for wiping, cleaning and Personal Protective Equipment (PPE) required in hospitals and clinics. Such product developments are expected to drive the sales of tissue papers in healthcare sector over the forecast period.
Segment Analysis
The Global Tissue Paper Market Analysis is dominated by the toilet paper sub-segment. Toilet paper is a basic necessity used in households across the globe on a daily basis. Its mass consumption has made it the leading sub-segment in terms of both value and volume sales. Other tissue paper products such as facial tissues, paper towels, napkins are growing steadily but toilet paper remains the category driver.
Key Takeaways
The global tissue paper market is expected to witness high growth over the forecast period of 2023-2030 supported by rising demand from both developed and developing economies. Steady economic growth, increasing healthcare spending and changing lifestyles are aiding sales of tissue paper products worldwide.
Regional analysis: Asia Pacific region currently holds the leading share of the global tissue paper market and is anticipated to remain the fastest growing regional market during the forecast period. Countries such as China, India and Indonesia offer immense opportunities due to their large and rapidly growing population coupled with increasing adoption of western lifestyle. Rising disposable income has boosted demand for toilet paper, paper towels and napkins in Asia Pacific. North America and Europe are mature markets and will grow at a steady pace owing to high penetration of tissue paper products.
Key players operating in the tissue paper market are AVK Holding A/S, KITZ Corporation, Watts Water Technologies, Inc., BÃ1⁄4rkert Fluid Control Systems, Tyco International Ltd., Emerson Electric Co, Schlumberger Limited, Shearwater GeoServices Holding AS, Flowserve Corporation, Rotork Plc, and Honeywell International Inc. AVK Holding A/S and KITZ Corporation are market leaders owing to their wide product portfolio and global distribution network. Tyco International Ltd. and Emerson Electric Co. are other prominent players focusing on capacity expansions and new product launches to strengthen their positions in the tissue paper industry.
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