The U.S. fashion ecommerce market comprises various fashion apparel and accessories that are in demand among consumers. Product such as dresses, shoes, tops, and jeans are increasingly being preferred owing to their attractive designs and styles. The convenience of online shopping has further amplified the demand for fashionable clothing through various ecommerce portals.
The global U.S. Fashion Ecommerce Market is estimated to be valued at US$ 108.1 Bn in 2023 and is expected to exhibit a CAGR of 4.3% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends
Increased preference for personalized and customized clothing options among consumers has been a key trend witnessed in the U.S. fashion ecommerce market over the past decade. Ecommerce platforms are offering features that allow customers to choose various design aspects of apparel like fabrics, prints, silhouettes etc. and create unique pieces suited to their individual tastes. Furthermore, sustainable fashion has gained greater attention with many companies introducing eco-friendly raw materials and production processes. This has prompted more consumers to opt for personalized attires made from recycled, organic or natural fibers through online channels.
Segment Analysi
The U.S. fashion ecommerce market is dominated by the apparel segment which accounts for over 50% market share. Factors such as rising youth population, increasing working women population, and growing fashion consciousness among consumers are driving the apparel segment. Consumers are increasingly preferring to purchase apparel and fashion accessories from the convenience of online platforms.
Key Takeaways
The global U.S. Fashion Ecommerce Market Share is expected to witness high growth over the forecast period of 2023 to 2030.
Regional analysis: The Western region dominates the U.S. fashion ecommerce market currently accounting for over 30% share owing to high smartphone and internet penetration. Texas and California are the fastest growing states due adoption of online platforms for fashion purchases.
Key players: Key players operating in the U.S. Fashion Ecommerce market are Johnson & Johnson Vision Care, Inc., ESSILORLUXOTTICA, CooperVision, Carl Zeiss AG, Bausch & Lomb Inc., Safilo Group S.p.A., Charmant Group, Chemilens (CHEMIGLAS Corp.), CIBA VISION, De Rigo Vision S.p.A, Fielmann AG, HOYA Corporation, JINS, Inc., Marchon Eyewear, Inc., Marcolin S.p.A, QSpex Technologies, Rodenstock GmbH, Seiko Optical Products Co., Ltd., Shamir Optical Industry Ltd., Silhouette International Schmied AG, Warby Parker, Zenni Optical, Inc.
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