Power of Brand Storytelling in Nescafe TV Commercials

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Earlier this year, Instagram, the popular photo-sharing app exceeded 1 billion users. It is estimated that the Facebook-owned social platform now generates $5.5 billion in advertising revenue, up 70 percent on 2017 figures.

Travel, i.e. drink, food, and fitness, is one of the most popular categories of content on Instagram. Between those on holiday, to couples and families enjoying city breaks or weekends in the countryside, to serious travelers, there are hundreds of hashtags used to support images, videos and Stories.

Travel app developers need to take notice of this trend and incorporate travel storytelling into their business strategies. As younger customers exert more buying power, how a travel brand appears and is portrayed online is going to have more of an impact on revenue and repeat bookings. Digital storytelling tools can be of great help for reaching and engaging your travel audience.

At some point in time we’ve all found ourselves stuck in conversations that didn’t exactly hold our attention—the friend you bumped into at the grocery store who waxed eloquent about his career accomplishments or the new dog mommy in your apartment who endlessly bragged about her pet’s antics.

People are so engrossed in telling their story that listening seems like the hardest thing to do.The same holds true for content marketing.

B2B organizations today talk incessantly about their products and services, sometimes mindlessly shoving communication about their “next-gen” solutions down the customer’s throat.

Little do they care to find out if the customer is remotely interested in the glorious origins of their product or if their story is of any consequence to the customer?

A survey by Meaningful Brands, 2017 pointed out that 84% of people expect brands to provide content that entertains, tells stories, provides solutions, and creates experiences.Story listening—the missing piece of corporate storytellingWithout storytelling, our civilization wouldn’t exist, neither would great brands.

Organizations are increasingly hopping on the storytelling bandwagon, but let’s take a step back.

Go back in time and recall this morning – do you remember that ad banner embellishing the news website you saw while you were headed to work?

This is just a way for brands to share their stories with their audience.For the sake of saving you some time, there are three primary reasons we would love to highlight here:Connecting with your target audienceTypically, customers think of a brand as an untouchable entity that leads the common people (aka any customer who doesn’t have a lush Swiss bank account).

Considering the short attention span people have these days and the kind of fast-paced world we live in, brands have a very small window of opportunity to convey their idea.

Storytelling provides a way to ditch this roadblock and get your message across!Uniting peoplePeople from different cultures and different parts of the world understand the basic concept of a hero, his hunt, and triumph.

Stories are like a global language that develops a sense of community among all types of people.

In spite of that, there are a few non-negotiable components that together help in delivering a remarkable storytelling experience.These characteristics make for a great story:Global: Every member in your audience should find all the characters relatable and be able to put themselves in their shoes as they continue trekking deeper into their hunt.Long-Lasting: The story should be certain to pass from one person to another and maybe from one generation to the other, be it because of the narrative’s characterizing humor, boldness, or pure emotions.Captivating: Your story should be able to keep the audience hooked to their seats, wondering, “what’s going to happen next?”Well-structured: It should communicate the clear-cut key message, helping the audience consume it.The Process of StorytellingStorytelling too is an art, and just like any other artist, storytellers also need to be skilled, creative, and do lots (literally lots) of practice.

Do you know that by using nonprofit storytelling, you can inspire others?

Nothing will be as powerful as you telling your own story.

For nonprofit storytelling, real people share their real stories and how they made an impact, while storytelling can be a fictional story and need not have created an impact

Social media storytelling has grown crucial in marketing as a method to create content that resonates with your viewers.

Marketers can control the emotional energy of stories inside their content, and with the support of social media storytelling devices, they can build powerful, long-lasting connections with their audience.

So let’s study how brand storytelling on social media displays the human view of your business, raises brand recognition, public loyalty, and conversions.We all realize now that content is the emperor.

And we oblige to publish content that will interlace our ideal viewers.

However, especially smart businesses and marketers learn that it’s more than just posting great content.

It’s about expressing a story – and labels are practicing social media storytelling to entice their ideal clients and transform them into consumers.Storytelling advances for more exciting posts, but there’s truly real psychology following why we engage more in buying that has a storytelling component.