If you still think that a quality, well-maintained website isn’t absolutely necessary for your business, you are dead wrong! Without one, no one will take you seriously; in fact, if you’re not on Google, you basically don’t exist. Regardless of whether you’re looking to redesign your website or are coming up with a brand new one, it requires focus and dedication. In fact, your website is a vital part of building your business profile, offline as well as online. Here are some useful tips to get you started.
Always keep your goals in mind
Without goals, your plan is bad and a bad plan cannot result in anything good. Knowing the purpose of your site, as well as how you’re expecting it to support your business is of absolute essence. Are you trying to gain leads? Are you trying to gain bookings? Do you need it to provide your clients with information? Should its role be increasing newsletter signups? Or do you want to use it to sell your products? In any case, you need to be aware of the goals so that you can adjust the design and build the site accordingly.
Ease of use
There is nothing worse than a poorly-made website and, unfortunately, there are many categories your online presentation can fail at. Even if your website is the latest responsive CSS3/HTML5-bootstrapped piece of technological artwork, this doesn’t mean that it is perfectly user-friendly. So, don’t forget to optimize it and make it easy to use.
Although usability is not a simple part of a good web design, here are some key points to get things going:
Navigation – Your website needs to be intuitive and consistent. For example, not every website entry will occur via home page, so keep the navigation consistent across the entire site.
Readability – A text that’s difficult to read will deter your visitors almost immediately. Besides, it will make you seem unprofessional, as well. Make sure that your text isn’t obscured by background images and, for the love of the Internet, do NOT use Comic Sans.
Link recognition – if you don’t make sure that your hyperlinks are easily recognizable, no one will follow them.
Important information – seeing as how we engage in a left-to-right reading direction, make sure that your most important information rests at the top left corner of the page.
Think about the user – All the functions, widgets and slideshows in the world won’t help your readers achieve their goals unless your website is optimized. It’s all about optimization, and optimized hosting for WordPress is the best way to go.
Use quality photos
At first glance, a website with low-quality photos represents a bad visual environment and ‘visual environment’ is basically what web is all about. Make sure that the photos you use are of high quality and optimized for web. Also, a website without any photos is a no-go!
Your content should be fresh and engaging
Once your website visitors have moved past the first impression that the quality photos have left on them, they will focus on your content. Good content should not only engage your visitors, but also encourage them to come back, so you should be aiming at regular blog posts, updated galleries, videos or information – keep them coming, so that your content remains fresh.
Protip: use social media to notify people about new content.
Make it mobile-friendly
The growth of the smartphone industry has made many companies focus on the mobile versions of their websites. In fact, seeing as how nearly 60% of Google searches now come from mobile devices, it would be a huge mistake to miss out on this. Not only should you come up with a mobile version of your website, but you should also focus on making it as user friendly as possible.
As we are talking about growing a business, the most treasured requirement is quality leads.
Because online marketing is mushrooming day by day, you need to develop and bring your business online.Now what happens when you bring your business and services online?
?This is a fast-growing and competitive world.
SEO helps you rank your webpage/website to be visible on the first page of the Search Engine result page or SERP’s.Now let us know why ranking is important?Now let us assume if someone is searching for a particular product.
The user will be shown a handful of results which are indexed in search engine’s database.
Research shows that almost 90% of the users on Google don’t go to the second page of results, and Google owns almost 97% of internet.
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To prevail in business today, you have to take control of your organization’s online reputation, a decent part of which is needy upon what sort of reviews show up when a potential client does a Google search of your business.A common mistake!
Research from BrightLocal reveals that 85 percent of people value reviewers’ opinions as much as they would a friend or family member’s personal recommendation.
Subsequently, having various helpless reviews can make your organization’s site show up farther down the page in a Google search.Remember, all of these factors eventually impact your sales negatively!Even though it is a matter of being cautious, it is not a matter of panicking.
To achieve this, you can do various Google results for your organization name and see what negative reviews come up.
While you should give such a significant amount of weight to discourteous and harsh reviews, if a similar issue keeps coming up, it’s probably influencing undeniably a greater number of customers than simply those ready to complain about the Internet.
Particularly for locales that won’t erase bad online reviews, answering a review can be an amazing asset since it transforms an uneven perspective on your business into one where a potential customer can see the two sides of the issue.
