Color psychology has a major impact on consumers — in web designs, apps, poster campaigns and more. Color has a way of evoking emotion and engaging on a personal level. It speaks to consumers subconsciously, encouraging them to do or feel a number of different things.
Colors can give your brand a boost in terms of memorability. It’s been studied to increase brand awareness by 80 percent. Choosing the right colors is a powerful way to engage with your audience and make your presence known.
For most chocolate-lovers, the packaging is probably something that gets dismissed quite quickly in search of the real milky goodness inside. However, for designers and those with an observational eye, the packaging on some decadent chocolates is fast becoming a piece of creative.
It's unsurprising to hear that there’s more to packaging some foods than merely putting the brand name on the front, yet there are some designers who are taking this to a whole new level.
American ingenuity and European workmanship are the foundation of GRAFF’s design commitment to design innovative, cutting-edge plumbing accessories.
GRAFF can even bring color to your bathroom.
We all know that colors can have various effects on our moods and emotions, but did you know that they can also influence your health and well-being?
Looking a little deeper than surface psychology, researchers are discovering that different colors change our energy, which connects to our sense of wellness and overall health.
Color winnows humanity’s perception regarding the world and alters their relationships with their surroundings.
The preferences about color can be observed in infants as young as three months old, and typically change with age.
It penetrates graphic representations in packaging, advertising, and branding.
Colour theory helps in determining how humans perceive color; and the visual effects of how colors mix, match or contrast with each other.
The color wheel has three primary colors (red, yellow, blue), three secondary colors (colors created when primary colors are mixed: green, orange, purple) and six tertiary colors (colors made from primary and secondary colors, such as blue-green or red-violet).
These three secondary colours can be considered as the children of the three Primaries shown above.
