Fonts not only convey emotion, but can also help structure information and improve content comprehension. In design, it is important to choose fonts that fit the context and goals of the project.
One important aspect of typography is scaling and positioning them correctly on the page. Fonts of various sizes can be used to create a hierarchy of information, where larger fonts draw attention to headings or key messages, while less bold fonts are used for text content.
In addition, leading (line spacing) and padding also play an important role in typography. Proper use of leading ensures comfortable reading and allows the text to "breathe". Padding between paragraphs and around blocks of text helps structure information and create visual clarity.
It is important to keep text readability in mind when choosing fonts. Fonts with hard to read letters or an inappropriate combination of characters can make it difficult to read and reduce the effectiveness of the design. The contrast of the font with the background should also be taken into account to ensure good readability even under different lighting conditions.
Using different weights (bold, italic, underline, etc.) can also help highlight important passages of text or create design accents. For example, bold may be used to highlight key words or phrases, while italics may indicate quotations or foreign words.
When choosing fonts for design, one should also consider their compatibility and good readability on various devices and screens. In today's world where mobile devices are widely used to read content, it's important to choose fonts that scale well and maintain their readability on different screens.
Color winnows humanity’s perception regarding the world and alters their relationships with their surroundings.
The preferences about color can be observed in infants as young as three months old, and typically change with age.
It penetrates graphic representations in packaging, advertising, and branding.
Colour theory helps in determining how humans perceive color; and the visual effects of how colors mix, match or contrast with each other.
The color wheel has three primary colors (red, yellow, blue), three secondary colors (colors created when primary colors are mixed: green, orange, purple) and six tertiary colors (colors made from primary and secondary colors, such as blue-green or red-violet).
These three secondary colours can be considered as the children of the three Primaries shown above.
If you want to learn Typography then here you can learn Typography Effect in Adobe Illustrator.
Use these tools and options and create stunning and beautiful typography documents in illustrator.
