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AI IN RETAIL BOUNDLESS OPPORTUNITIES

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Sigma Software
AI IN RETAIL BOUNDLESS OPPORTUNITIES

Artificial intelligence (AI) application and services are predicted to reach $27 billion by 2025, showing an explosive growth from $713 million in 2016, according to the Artificial Intelligence in Retail Market Report 2018-2025. In addition, Global Market Insights (link is external) reports that the most used AI-powered technologies in 2024 will be Machine Learning, Computer Vision, and Natural Language Processing (NLP).

Retail is among the industries experiencing an AI-driven revolution evoked by highly competitive environment, a global trend for switching to digital shopping, and a non-stop rush for providing more personalized services. The survey (link is external) conducted by Sailthru among 200+ digital retailers showed that two-thirds of them are already using AI for marketing purposes. About 37% of them are using AI in search.

However, AI and ML can help you meet your goals across the entire journey - before, during, and after a purchase of products and services. The benefits can be tracked by the revenues of one of the biggest online retailers in the industry that readily uses AI and ML to facilitate online shopping for their customers – Amazon.

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