Ever wonder how your company would look like without a logo. A logo has been there since the time companies begin to surface themselves in the digital world because the need to have a visual representation in the form of an icon is a must to have a thing.
A logo not only serves the purpose of being an icon but it assists marketers in building brand recognition, enhancing online visibility and in building up trust among the target audience. If created using a strategy it can bring fruitful outcomes too. Some companies create a logo keeping in mind the aim to enhance only the online visibility while other prefer to generate an increased rate of conversion. No matter what purpose you want to serve your design must go along your motto.
A Logo Design Process
In the logo designs process, the companies offering logo design services prefer to take the comprehensive brief from their aloud customers to understand their level of requirements and standard of quality. After that, they proceed with the design work where each section is thoroughly researched from logotype to logo color, patterns to add to shapes to incorporate. Once the draft is accepted by the customer, designers complete the final file with flawlessness and appropriateness.
The Logo Design Tools
The internet is flooded with tons of logo design tools that can assist the makers to create appealing logos for boosting their online visibility. Tools like design hill and Canva are the two most common online tools. Apart from this, the famous Adobe Photoshop is used to create appealing logo designs to attract the viewers.
Top Trends of Logo Design
As observed lately, the logo design industry has been under huge transformation where many new techniques surfaced in the industry that left the onlookers in awe and amusement. Among the top trends that tool over the internet were minimalist designs that presented the importance of simplicity, responsive layouts to highlights the increasing use of smartphones and devices and lettering logos that falls under the typography section. These were some of the new or you can call them top trends for the year 2019. Apart from this, animated logos and vintage designs are also part of the trends list. It is observed that these trends are not going to fade away any sooner.
Shape-shifting logos are termed as responsive logos which vary in sizes, colors or even in terms of complexity levels just to adapt and accommodate to be placed wherever they are to be.
The old rule that says “Do not go for a change in the logo” which was like a canon for quite a few years?
To be precise, where we have reached today: What at one point of time seems as faux pas of advertising is now considered as best practice.
