I am not sure if the inventors of radio believed that it would outlive them and some generations thereafter. With rapid advances in technology and delivery of news and entertainment, especially with the advent of television, most people believed that death of the radio was imminent.
But in recent times, not only has the radio made a remarkable resurgence but it is well alive and kicking especially in India. We are familiar with the FM radio which is often a refreshing companion in traffic and commutes. We have community radio stations that marketers use to their advantage to communicate with local audiences especially in the rural areas.
But, there is still one untapped area which has some amazing, yet unexplored potential – radio as an internal communication medium to build brand ambassadors in your company.
Companies have for long deployed traditional methods of communication with their employees through emails, posters, intranets, brown bag meetings and town halls. Today, with workforce dynamics changing drastically, these methods are often ignored or considered wasteful.
There are a few reasons for this:
- Most people at the workplace receive an average of a 100 emails every day and communication from the HR or management often is ignored
- Posters and other physical forms of communication are not considered environment friendly and often a waste of resources
- Most millennials prefer receiving information at their workplaces rather than gathering at forums where communication is often one way
In the context of these changes in behavior, radio can indeed become your preferred form of communication. Programs can be created on a preset frequency, advertised on the intranet and streamed through either the intranet or a dedicated app on the mobile phone.
One company that I know of uses the radio to welcome new employees to the workplace doinga quick interview with them. The radio enables week, competitor information and general news. Further the channel is used to showcase achievers outside the workplace – people who have done something interesting like adventure sport, travelled or just excelled in a little known hobby. The company also uses the radio for the management to speak to employees on a weekly basis and get feedback – a ready pulse. So everyday there are about 2-3 hours of preset programs interspersed with music, company jingles and other information – typically campaigns on workplace safety, regulations and the likes.
Broadcasts can also be archived on the intranet and listened to later. On factory floors, it can be broadcast through loudspeakers, either continuously, or at predetermined time slots. Music it has been found, if played mindfully can be a great workplace productivity enhancer and relaxer. Lunch time can be a great time to communicate to employees.
Another advantage of this medium is the ability to stream simultaneously in many different languages. This is a great benefit for companies who have their plants or offices at more than one location, and deal with a diverse workforce that speaks multiple languages. Typically, a case in India which has more than 20 official languages!
Of course, the pessimists believe that radio could be a workplace distractor, especially for jobs that require a high level of concentration. Although by and large one may argue － so are coffee breaks and water cooler chats.
Radio is undoubtedly your best answer if you aspire to connect with the NextGen workforce in a manner of their seeking. You don’t want to miss out on the opportunity to add power to your internal communication and employee engagement.
Know more about the platform they have fallen in love with:
- Nielsen 360 report states － 94% of online Indian consumers are hooked on listening to online streaming channels for 20 hours per week on average.
- There are 159m radio listeners in India compared with 176m internet users, according to a study published by KPMG.
- Over 64% population in India listens to FM Radio every day － AZ Research report.
- Edison Research has found that 85 percent of listeners hear the entire show, or most of it on online podcasts.
Engage your workforce (desk/ deskless) with the power of next-gen digital experience accelerator platformThe core purpose of an intranet is to deliver high on internal communication.
Is conveying pivotal information to the workforce without a desk or mobile a challenge?
Are your important company updates reaching your factory/ frontline workers in real-time?Internal communication is delivered best when there is better targeting, along with personalization.
Deliver appropriate results to the employees who work in the field with limited or no access to mobile or internet.
Aligning the entire workforce forms the basis of any employee communication strategy.Mesh’s Intranet TV provides you with a convenient choice of telecasting the latest updates to your employees using a TV in the walkway or reception or cafeteria or elsewhere.
Mesh intranet comes with the feature of relaying content straight to your TV eliminating the additional burden of content publishing.
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According to a research report "Cognitive Assessment and Training Market by Assessment Type (Pen- and Paper-Based, Hosted, Biometrics), Component, Application (Clinical Trial, Screening & Diagnostics, Brain Training, Academic Research), Vertical, and Region - Global Forecast to 2021", published by MarketsandMarkets, the cognitive assessment and training market size is expected to grow from USD 1.98 Billion in 2016 to USD 8.06 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 32.3%.Browse 63 market data tables and 47 figures spread through 150 pages and in-depth TOC on "Cognitive Assessment and Training Market - Global Forecast to 2021"The major forces driving this market are aging global population, increasing awareness about brain fitness, and advancements in technology.
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The assessment of cognitive functions is an integral part of decision-making during clinical drug development, as certain drugs can have an impact on the cognitive capabilities of the brain.
The market is expected to contribute the highest revenue for vendors offering clinical trials.Education vertical is expected to grow at the highest CAGR in the marketCognitive assessment solutions and services are used in the education vertical for screening prospective candidates for schools or colleges.
The leading cognitive assessment and training vendors for this vertical are Pearson Assessment and CogniFit.North America is expected to contribute to the largest market share and Asia-Pacific to grow at the highest CAGRNorth America is expected to hold the largest market share and to dominate the cognitive assessment and training market from 2016 to 2021, due to the increasing awareness among population about adopting medication for cognitive diseases.
The new generation in this region is more concerned toward the benefits of cognitive training, which is not just limited to patients with cognitive dysfunctions.
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With the advancement in lifestyle and wellness it is important to let yourself look different with perfect curves and marks.
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