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Data scrubbing is one of those buzzwords that people can't seem to stop talking about.
It seems that every day, a new article comes out touting the benefits of this seemingly ambiguous process.
But what it is exactly?
And how does this data scrubbing affect your sales strategy?It's time to take the confusion and mystery out of data scrubbing in order to understand what it means for your sales strategy.
This post will go through the basics so you have a better understanding of exactlyhow data scrubbing affects your sales strategy.
It is important to note that data cleaning is not the same as data transformation.
Data cleaning deals with improving data consistency while the latter converts data from one format to another to make data processing simpler.
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