Once you have done with developing a mobile app, the next big step is considered as marketing the app, this is the most crucial one because of the cutthroat competition in App markets. Your hard work is only on pays off when you get the downloads to make your app visible.
In the market there are millions of applications are found and you need to make your count so you need to follow a systematic approach. To help you gain an edge over your competitors you can follow these steps “To Market Mobile Apps” that are likely to give you success in marketing your app:
Create introductory videos:
In-App store Apple introduced something called preview videos because audiences are lazy, most of them don’t like to go through detailed descriptions of how an app works. Creating a short video of the app or creating teasers and posting it on websites and blogs will help users identify how your app works. It also helps in creating some traffic around the app. This is a great way of getting a customer interested when they come across your app on these stores.
App Store optimization:
It helps you get better rankings and displays top on relevant searches with the use of keywords. Unique and punchy app descriptions and relevant keywords are very important to make sure your app is visible in search results. This makes the turn in transform into traffic for your app on the app store. Thus thorough understanding and research of what keywords to use are quite important. This is the main aim of ASO is to increase the download count for your app by driving more traffic to the app page through search results.
App Screenshots:
This is one of the main parts that screenshots are generally the first thing a user sees on your app's page, use them wisely. All app stores allow adding screenshots in app descriptions. That’s a lot of real estates you are getting to promote your app. These screenshots don't necessarily have to be just the app's screens. They can be a combination of screenshots including text overlays which are explaining how the app works.
Blogging & Tweeting:
Writing blogs such as introductions, coming soon posts, features, how your app stands out. Blogging is a free and very effective tool to target audiences easily. This will create publicity for the mobile app and also helps for generating keywords for SEO, it is one of the necessary to drive potential customers to your app. Try getting your app featured on reviews website or podcasts frequented by customers that offers the app for free to these reviewers if you have to.
Guest blogging & Social Advertising:
Guest blogging is one of the great ways, starting with blogs related to your domain like the technology or the platforms and post a variety of blogs. This may start with the promotion and by the end of your posts, you will have users ready to download the app.
Social media marketing (SMM) which is an important tool when it comes to publish and promote the app that allows you to focus on people specifically by their interests and demographics. Ads can be highly streamlined and show up only for those who meet certain criteria and would be most interested in downloading your app.
Newsletters & Press Releases:
Once you built a mailing list keep customers engaged with newsletters about the app and its launch, then issue arises the press releases around your app launch or before major update launches.
Getting positive reviews:
If your app is reviewed by some good app review sites who have thousands of visitors on a daily basis. It has more chances to get noticed, hence increasing the download numbers for the app.
Use Analytics tools:
This tool helps to see the app’s growth and to understand the progress of application in more suitable ways and also helps to understand how the app is used and any needs to be modified to make it more user-friendly. This is one of the crucial steps that should not be skipped.
Looking for mobile app development?
At Fusion Informatics, we offer an assortment of Mobile App Development services. With our expertise in the field of app development, we are geared up to offer much more to our clients. Let us help you hit the app store market more effectively! For more details Contact us: +971 567594058 or get a free quote by sending mail - [email protected]
Today, when you think about any basic activities that human beings require on a regular basis, there are apps that perform the job.
It is to be ensured that the mobile app marketing strategies are up-to-date and in line with the business philosophy of your app.There are a few astounding numbers that talk about mobile apps, their growth, and the general transition to embracing the digital realm in marketing.44% of businesses have already migrated to digital being the primary mode of marketing.According to Seagate, more than 66% of the global CEOs started focusing on digital strategies to enhance their customer experience.34% of the companies have already undergone a digital transformation and it is interesting to note that some of these companies are more than a century old.More than 50% of the CEOs across the globe have agreed that digital improvements have resulted in a direct increase in their revenue.As mentioned earlier, there is a growing need for marketing your mobile app.
Chat engines can be intelligent enough to transfer the chat to a human agent at the right time.Voice searchGone are the days when Apple users flaunted their conversation with Siri.
Today, every smartphone user is a potential video creator.
In addition to that, the growing internet speeds and the increased penetration of smartphones has also increased the consumption of video content without much hassle.
Maybe a picture is worth 1000 words but the video is worth 1 million pictures.
Lead Thoughts Digital Marketing Agency is one of the best digital marketing agency in Hyderabad known for great strategic and creative solutions across different platforms.
Lead Thoughts offer creative services in terms of advertising including print, digital, SEO, SEM, SMM, email marketing, web designing and development, branding, production, electronic, outdoor, radio, CRM, PR, events & exhibitions, corporate film production, etc.
Step-by-Step Guide to Mobile App Marketing With a lot of mobile apps download from app stores adding over four million, enterprises know all too well that a thorough marketing strategy is a simple way to stand out in today’s app market.
Define Release DateApple has a safe review procedure that robust opinion stays the release, or you may come across a setback that you didn’t anticipate.
Once a visitor is at your app’s page, you want to convert that visitor to an actual user by resounding them to download your app.
And that kind of world of entrance mobile app marketing is more active than outmoded and untrusted approaches of direct advertising.By adding some shareable rudiments to your content, you can incentivize people to spread the word about your app to their friends, family, peers, and even supporters online.Install Mobile App TrackingMobile App Tracking is a great tool to support app marketers to know exactly how many copies come from each rewarded ad source.
With the new deprecation of iOS UDIDs, Mobile App Chasing is the most precise way to guarantee you are spending cash in the right place.Feedbacks and ReviewsWhenever your rapid customers to leave reviews and ratings, give them the choice of connecting with you via email.
As such, sample videos can be very prevailing tools to spread the word about your app and showcase what it has to offer.
While you are developing a mobile app, it wants to meet and reach its brand worldwide, so the best marketing way is used to explore and make your app in a significant way.
If you need to stand out in front of the crowd you need to deliver your application with outstanding user experience.
In the meantime, the mobile app developer can also create and execute a number of mobile app branding strategies to represent more user attention and also meet user expectations.Read more - http://www.getmyappz.com/blog/the-importance-of-mobile-app-branding/
There is no business that does not want to have a digital presence.
Also, there is no business owner who does not wish to benefit from mobile application development.
The problem is that usually, the big organizations can manage all these valuable things.
But the good thing is that businesses can achieve some marketing goals for free.
Now, if you have a great app with an eye-catching icon and impressive landing page, you can make your app marketing strategy the best it can be without investing a massive amount of money.
Furthermore, if you already have significant traffic to your business site, you can easily convince those existing visitors and customers to download your app.
But surprisingly, every four out of five apps across stores have fewer than five or six reviews which only means they couldn’t establish trustworthiness and credibility to their names.
While mobile apps offer a level playing field to help a small business owner competitions with large brands, the lack of reviews and ratings compared to the leading apps often make them suffer in terms of competition.
Reviews directly impact the first impression of a business brand on a customer.
The reviews can show the developers where the shortcomings that should be addressed and how the overall app user experience can be better.
Mobile app reviews apart from directly impacting user acquisition or app monetization also contribute significantly to the search engine results of the business.
In this respect, it must be noted that instead of focusing on the reviews and ratings on third-party platforms such as Facebook, Twitter, Yellow Pages etc, a business marketing a mobile app should concentrate more on their own website to generate app reviews that can directly influence visibility of their contents promoting the business and the app.
