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3 Factors Impacting Ecommerce Sales The Most

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Ellie Jonas
3 Factors Impacting Ecommerce Sales The Most

Ecommerce is a profit-spinning industry where keeping the user experience above all is extremely important. Anything can affect your end user, right from your return policy to the level of customer service you provide. Even your social media reputation can affect ecommerce sales to a great extent. The following post simply emphasizes on a few factors impacting the ecommerce sales the most.

#1 Current Exchange Rates

When an overseas customer buys a product, it is but obvious they are not going to pay the same amount as they would in their country. Exchange rates keep on fluctuating and can reach an all-time low (or high), this definitely affects sales. For example, if you are a US customer making a $50 USD purchase on Monday, then you will have to pay the same price as those purchasing on Friday ($50 USD). But in case if you are leaving overseas, chances are there you might have to pay more on Friday than those who made a purchase on Monday; all thanks to exchange rate.

#2 Shipping Policy

There aren’t any free lunches, but in the ecommerce industry it is very important to offer things for free or else you might lose your customer base. According to the latest reports, free delivery encourages 9 out of 10 users to buy a product. In case if you are on a budget, you can still offer free shipping in a more limited way. For instance, provide it at certain times of the year such as holidays when most customers expect shipping fees to be waived. You may also offer free delivery on certain items where your margins are higher.

#3 Website loading speed

Online customers are always in a hurry they won’t think twice to abandon your cart and switch to your competitors even your site is a few seconds slower. This means decreasing load time is extremely important so that your sales can shoot up. Increasing load speed can be done by:

  • Selecting a web host with good uptime and response times.

  • Eliminate unnecessary elements from your website that could be increasing load times

  • Choose a web-based tool such as PageSpeed Insights that provides a summary of high and second priority fixes which can help trim precious seconds of load time.

  • Consider investing in a web developer who can determine whether the fixes can actually result in increased load speed.

Conclusion

This is definitely not it, ecommerce is definitely affected by other factors such as Uberfication. With the emerging advances, companies like Amazon and Uber are seen making the most of these technologies. To help this out, the Magento development company has come out with the idea of Uberfication and its impact on these e-commerce websites.

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