Choosing between IOS and Android is the longest fought battle which is still on the verge of a lot of no conclusion discussions.

Both IOS and Android platforms serve distinguished purposes but, still depends on the business, which platform solves the purpose of the project.Both platforms carry their specific advantages and holdbacks.

While the businesses which have their focus on targeting the higher income group may choose IOS as the first option or the option to be considered in the first built.

The best possible option to make the right choice is to get in talks with the mobile app development company near you and get a detailed version of the pros and cons.Well, we can investigate further through the various factors to be considered while choosing the appropriate platform-Market Share While the three platforms – IOS, Android and Windows lead the Mobile App Industry.

IOS users prefer to choose quality and app experience, while the Android ones incline on having basic necessities along with the advancements and similar look and feel.User Loyalty Being loyal to your device or the operating system is an altogether different story.

As per the latest researches, IOS users are more likely to stay with their devices and operating systems for long while Android users aren’t much loyal and more likely to switch devices frequently.