Get a glimpse into the innovative ideas coming from Ford with the newest debut of the Bronco, Major League baseball with its fans at home, and more from Whole Foods, Pukka Herbs, and Massachusetts Institute of Technology. Continue reading → The post Brands Buck History, Give Home-Field Advantage, and More [Examples] appeared first on Content Marketing Institute.
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Digital advertising as a profession has a great range for creatives and business individuals.There are various specialties in digital advertising and marketing like search engine optimization, social networks advertising, search engine marketing, e-mail marketing, content marketing, and many more.As there are various specialties in digital marketing but it is best to choose a couple of skills in which you can do better.To read the full bog, click here.
pelsoftlabs is an IT company concentrating on digital marketing and enterprise solutions.We offer a wide range of products and services to promote business.We provide enterprise solution software, such as CTI, CRM, and ERP to help manage your business better.Our digital marketing services, which comprises SEO, SMO, PPC, Content marketing help boosting your business sales and productivity.Better customer satisfaction is our topmost priority. 
Executives and technical experts can hold the keys to uniquely powerful stories. But wrangling these apex collaborators is a challenge. Follow this advice to extract the wisdom from their brains and get it into your content. Continue reading → The post How to Convince Your Company’s Brain Trust to Collaborate on Content appeared first on Content Marketing Institute.
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By at that point, you can find detailed information about such courses here.Digital marketing is one of the fastest-growing industries in today's world.There are different kinds of channels available on the internet for Digital Marketing, such as Website Marketing, Pay Per Click (PPC) Advertising, Content Marketing, Email Marketing, Social Media Marketing, Video Marketing, and SMS Messaging.Moreover, you can read reviews of Kaplan Digital Marketing Certification Programs.Digital Marketing is one of the biggest and fastest-growing industries globally, as we alluded to already.Singapore is rapidly working and growing in the field of Digital Marketing.
Is content syndication right for you? Learn the basics of content syndication, what it is and isn’t good for, and some tips for getting started.The post Content Syndication Basics: Who, What, Where, When, Why & How via @alexanderkesler appeared first on Search Engine Journal.
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At Brainwork Technologies we provide customized solutions that are as unique as your business.We believe every business be it a startup or a well established company, an online presence is the key to engage with the customers, increase your brand image, and expand your business.We provide Impressive design reflecting your brand, a marketing plan with the measurable result, an SEO strategy to boost sales & ROI, a Content marketing campaign, and everything else that will take your business to the next level.As the fastest growing Digital Marketing Company in Gurgaon, we are a team, an interesting blend of IT experts and management professionals.Our aim is to deliver innovative solutions to emerging businesses and assist them in reaching their customers effectively.By helping you get an online image that has been engineered with integrated solutions, we also help you in delivering value on the digital platform.What makes us different is our high quality, timely services, dedicated work protocol.We, digital marketing consultants, perfect for you.
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Improving Customer Experience is one of the top priorities for B2B marketers today. With the challenges of real-world experiences from field marketing to in-person tradeshows all but gone, B2B marketers are focused on figuring out how to maximize digital experiences. Working with influencers has proven to be an effective solution. In fact, 74% of marketers agree that influencer marketing improves customer and prospect experience with the brand according to the 2020 State of B2B Influencer Marketing Report. But how are B2B brands working with influencers to create those experiences? To find out, I reached out to Srijana Angdembey, Director of Social Media Marketing at Oracle for this 8th Episode of Inside Influence - Interviews with B2B Influencer Marketing Insiders. During our talk, we discussed: How influencer marketing for B2B has changed What it takes to be a top B2B influencer marketing professional at a B2B brand Top challenges and opportunities for influencer marketing during the pandemic How influencer engagement impacts customer experience for B2B companies An example of a successful influencer marketing campaign Advice for B2B marketers that are considering working with influencers and what to expect Trends in influencer content Criteria for identifying and partnering with business influencers  Measures of success for a B2B influencer marketing program Influencer marketing after the pandemic and future predictions Below are some of the highlights of our discussion with the full video interview embedded below. How did you first start working with influencers and how has it changed? Srijana: The funny thing is I actually started in policy and working with politicians and policy makers. I was working in government affairs and in a way, I think I've always worked with influencers. I've always kind of known who are the people of influence or who could influence things to accomplish my goals. So when I jumped into the role of CX marketing, it just so happened that I also got influencer marketing. I felt very natural coming into it. I think the way things have changed now from when I started, is influencer marketing was very much for B2C. Now we're seeing more B2B companies really embracing it. That's been the major change that I've seen. What do you think are some of the top challenges and opportunities for influencer marketing posed by the pandemic? Srijana: Honestly I wouldn't say that I've seen any or it's not been much of a challenge. We've definitely had to tweak our strategy because we rely on influencers for our event marketing. For example, we've worked with Matt Heinz on a road show that we did, which was awesome. So we were continuing to do something similar this year before the pandemic, but when it hit, we realized we had to really pivot. We were doing all these virtual shows and including influencers, hosting and attending, speaking and that was fine. We were also thinking about how we could be more helpful and make our content more relevant for our audience right now?  I wouldn't say that was so much of a challenge, but it was sort of like the guiding principle behind picking up influencer marketing this year and really seeing and working with those influencers who kind of got that. We also realized that influencers were more accessible now and maybe more available to work to make sure that we have that equal value partnership. So we're not taking advantage of them but being able to get something done that was of value for our audience. According to our research presented in the 2020 State of B2B Influencer Marketing report, 74% of marketers agree that influencer marketing improves customer and prospect experience. In what ways do you believe influence has an impact on CX? Srijana: Gosh, when I think of influencer marketing the first thing I think about is trust. Trust is the currency that makes the experience economy go around, right? We're all trying to be more more human in our approach to marketing. We're trying to come across as more friendly and not trying to push our solutions and products as much. But how do we do that? When I think of influencer marketing the first thing I think about is trust. Trust is the currency that makes the experience economy go around. @srijanaa I really think that influencer marketing helps fill that gap because now we're working with individuals that our audience trusts and look up to us as experts. I think that's the key. I think that's how influence drives customer experience. Working on anything, content marketing or events with influencers just helps build the trust factor. It also adds credibility and makes everything so much more authentic. Our research found that 96% of B2B marketers implementing influencer programs are successful in some way. Even with that optimism, 60% of B2B marketers say they don't have the skills in house or expertise to execute. What advice can you share for marketers considering working with influencers? Srijana:  I think the first thing I'd say is you may not realize, but your company might already be doing some form of influencer marketing. A lot of times I don't think people know for sure. When I was doing influencer marketing here initially at Oracle, I was surprised to find how many other people were already working with influencers. But maybe you don't have that strategy in place yet or an official program. If you set your goals for working with influencers and what you're trying to achieve with the influencer marketing program, then you can start really slow and small. @srijanaa I think if you set your goals for working with influencers and what you're trying to achieve with the influencer marketing program, then you can start really slow and small. It could be as easy as just reaching out organically and trying to build that relationship with an influencer. That's where you start and really start studying and understanding if this is the right influencer that you want to work with. What content are they producing? Who are their audiences? How are they engaging with them? So I would say start there. B2B marketing and content expectations increasingly demand experiences, including with influencer content. What are you seeing in terms of recorded and live video, stories, podcasts and even interactive content with influencers? Srijana: Tik Tok is a great example, right? As far as pushing the boundaries of content. That's another thing about working with influencers. I think they're so good at that. Maybe I have restrictions and boundaries or maybe I don't have the resources in my company. Maybe I have brand guidelines that restrict me from doing certain forms of content. I'm loving what I see from Brian Fanzo do for example. He has such good stuff like with virtual events that he's doing. I love that. Influencers know that the content needs to be very engaging and it needs to hold the attention of the viewer. @srijanaa When working with Shep Hyken, for example, this year on one of our events, I was just blown away by the technology that he had and the ability to pull in things when he was speaking. He had slides up and had stats pop up and I was so impressed. I think that influencers know that the content needs to be very engaging and it needs to hold the attention of the viewer. I'm just finding that we're just getting more and more innovative and as we are exploring newer forms of news and new kinds of social media, for example, it just pushes the boundary even more. What do you think will be different about influencer marketing for B2B companies post-pandemic? Any predictions for the future? Srijana: No predictions, but I definitely don't think we're going back anytime soon to how things worked or how we were doing things. One thing that this pandemic really did was make us all pause and kind of look at our (influencer) marketing in a more prescriptive way. "Is this going to add any value?" @srijanaa One thing that this pandemic really did was make us all pause and kind of look at our marketing in a more prescriptive way. "Is this going to add any value?" I think even more so than ever, it kind of made that really clear to us. I think even with influencer marketing, we became very focused on, is what this person saying aligned to our values and what we want? Post pandemic, I think that's going to continue. For example, we want to work with a diverse range of influencers, right? Maybe that was already top of mind before, but now it's even more top of mind because of the current situation. I think we're going to be more prescriptive on how we do things and who we align with and make sure that person is not just what they're saying on social media, but also that they are good people to work with and that our customers really look up to. To see the full Inside Influence interview with Srijana Angdembey, check out the video below: If you would like to connect with Srijana further about B2B influencer marketing, you can find her on Twitter and LinkedIn. Next up on Inside Influence, we'll be talking to Brian Solis, Global Innovation Evangelist at Salesforce about how influence and thought leadership transcend marketing to become partners to drive business growth. Be sure to check out our previous Inside Influence B2B Influencer Marketing interviews: Episode 1: Rani Mani, Adobe - The Value of B2B Influencer Marketing Episode 2: Garnor Morantes, LinkedIn - The Power of Always-On Influence Episode 3: Ursula Ringham, SAP - Behind the Scenes with Influencer Marketing Operations Episode 4: Janine Wegner, Dell Technologies - Thought Leadership and B2B Influence Episode 5: Jen Hotlvluwer, Spirion - Award Winning B2B Influencer Marketing Episode 6: Amisha Gandhi, SAP - The Power of Mutual Value for Influencer Marketing Episode 7: Pierre-Loïc Assayag, Traackr - Maximizing Marketing ROI with Influencer Technology The post Inside Influence EP08: Srijana Angdembey from Oracle on How Influence Creates Better B2B Customer Experiences appeared first on B2B Marketing Blog - TopRank®.
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Inclusive content doesn’t require your brand to take a big stand on a hot topic. It does require your team to think differently, recognize what you don’t know, and use words more purposefully. Here’s how to do it well. Continue reading → The post How to Do Inclusive Content That Helps Your Audience and Business appeared first on Content Marketing Institute.
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Interactive content is an attention seeker & has evolved as a crucial form of content marketing.Explore to know how it can help in driving phenomenal growth‘Interactive Content’ is a widely applied and consumed form of content that is less popular among the audience consuming it.81% of marketers believe that interactive content grabs the attention of readers.You can’t avoid advertising; most of us are subject to many ads on social media and websites every day.But these days, it’s not enough to simply offer great content.You also need to grow your audience base for that content.A huge portion of individuals believes that businesses that consistently create content are interested in building good relationships with old as well as new audiences.Regardless of Whether you’re building a blog audience or a Social Media fan base, the technique is basically the same.What’s more, it takes similar techniques to build an audience of 10,000 people that it takes to build an audience often.https://www.martechcube.com/5-interactive-content-hacks-to-grow-your-audience-by-100/
Summary - A new market study, titled “Global and Japan Content Marketing Service Market Size, Status and Forecast 2020-2026” has been featured on WiseGuyReports.Global Content Marketing Service Scope and Market SizeContent Marketing Service market is segmented by Type, and by Application.Players, stakeholders, and other participants in the global Content Marketing Service market will be able to gain the upper hand as they use the report as a powerful resource.The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2015-2026.Market segment by Type, the product can be split intoHybrid Print & Digital Content MarketingDigital-Only Content MarketingNon-Textual Content Marketing Market segment by Application, split intoB2BB2CAlso Read: https://wiseguyreports.wordpress.com/2020/09/24/impact-of-covid-19-outbreak-on-content-marketing-service-market-2020/ Based on regional and country-level analysis, the Content Marketing Service market has been segmented as follows:North AmericaUnited StatesCanadaEuropeGermanyFranceU.K.ItalyRussiaNordicRest of EuropeAsia-PacificChinaJapanSouth KoreaSoutheast AsiaIndiaAustraliaRest of Asia-PacificLatin AmericaMexicoBrazilMiddle East & AfricaTurkeySaudi ArabiaUAERest of Middle East & Africa In the competitive analysis section of the report, leading as well as prominent players of the global Content Marketing Service market are broadly studied on the basis of key factors.The report offers comprehensive analysis and accurate statistics on revenue by the player for the period 2015-2020.
Summary - A new market study, titled “Global Marketing Cloud Platform MarketResearch Report 2020”has been featured on WiseGuy Reports.About Online GamblingAbout Marketing Cloud Platform The marketing cloud platform provides features such as e-mail marketing, campaign creation and management, data collection and storage, and data analysis and reporting.The marketing cloud platform connects different marketing channels, such as social media, e-mail, and content marketing, to collect and analyze data.It assists organizations to generate more revenue and a better ROI.It also helps store customer-specific data used in customer segmentation and targeting, categorize customers based on common interests and behaviors, develop appropriate marketing patterns, and integrate marketing channels to deliver better customer experience.Technavio’s analysts forecast the global marketing cloud platform market to grow at a CAGR of 9.03% during the period 2017-2021.Covered in this report The report covers the present scenario and the growth prospects of the global marketing cloud platform market for 2017-2021.To calculate the market size, the report considers the revenue generated from the sales of marketing cloud platform.The market is divided into the following segments based on geography: • Americas • Europe • APAC  ALSO READ :https://www.wfmj.com/story/42906728/marketing-cloud-platform-2020-global-market-innovation-technologies-applications-verticals-strategies-forecastsMarket trend • Increased adoption of analytics in marketing cloud platform • For a full, detailed list, view our reportKey questions answered in this report • What will the market size be in 2021 and what will the growth rate be?• What are the key market trends?
An ideal brand consultant will give you the perfect strategy for making your brand stand out from others.2020 marks the beginning of a new decade and a new year.There has been a sea change in the process of branding over the years.A branding companies can survive in this highly competitive environment only if it is updated with the latest branding trends.Try to incorporate what you want to convey through your social media posts with captivating visuals and enthralling designs.Boring ads that simply lay out what products you have to offer is less noticeable than  GIFs, charts, infographics, videos, and other types of visual content.The dawn of minimalism Minimalism has reached a new high nowadays!
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PathFactory today announced it ranked 322nd on Deloitte’s Technology Fast 500, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences and energy tech companies in North America now in its 26th year.PathFactory grew 314% during this period.PathFactory’s President and CEO, Dev Ganesan, credits the company’s history of innovation and ability to listen to what customers need with the company’s 314% revenue growth.He said, “PathFactory has always been at the forefront of helping B2B marketers increase revenue through digital engagement.Without face-to-face meetings and events, the problems we solve for B2B marketers are front and center more than they have ever been before, and that’s why we continue to grow.”“For more than 25 years, we’ve been honoring companies that define the cutting edge and this year’s Technology Fast 500 list is proof positive that technology — from software and digital media platforms to biotech — truly does permeate so many facets of our lives,” said Paul Silverglate, vice chairman, Deloitte LLP and U.S. technology sector leader.“We congratulate this year’s winners, especially during a time when innovation is needed more than ever to address the monumental challenges posed by the pandemic.”“Each year the Technology Fast 500 listing validates how important technology innovation is to our daily lives.It was interesting to see this year that while software companies continued to dominate, biotech companies rose to the top of the winners list for the first time, demonstrating that new categories of innovation are accelerating in the pursuit of making life easier, safer and more productive,” said Mohana Dissanayake, partner, Deloitte & Touche LLP, and industry leader for technology, media and telecommunications, within Deloitte’s audit and assurance practice.
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Digitalhan digital marketing team help you develop an online marketing strategy to drive more qualified visitors to your site and convert those visitors into leads and sales.Digital marketing is any type of promotional activity done via the web.This includes anything in our list of marketing services: Digital competitive analysis, content marketing, email marketing campaigns, Facebook advertising campaigns, conversation rate optimization, website design and development, LinkedIn advertising campaigns, pay per click (PPC), search engine optimization, Social media marketing, video marketing, branding and creative services, Local SEO and many more.
DashClicks is a SaaS-based private-labeled platform for internet marketing agencies.The company provides white label SEO, SMO, content marketing, website designing, pay-per-click ads management, Facebook ads management, Google ads management, etc.
What do you call a blog with 70,000 monthly visitors that accounts for 50 product trials a month? A lot of wasted potential. This is a story about how one company changed that by building a content engine instead of only managing a blog. Continue reading → The post Lackluster Blog? How This Tech Company Turned Theirs Into a Lead-Generation Engine appeared first on Content Marketing Institute.
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How does authentic content help drive better customer experience? And how does influence help optimize B2B content marketing performance? Both of these are important questions for today’s B2B marketers heading into the uncertainty of 2021, where we face falling organic social reach and declining brand trust. To help guide the way we have gathered together the answers to these key questions and eight others. Our CEO and co-founder Lee Odden explored the topics of authentic content and how influence can optimize content marketing performance during virtual presentations for the ContentTECH Summit and the IABC MN Convergence Summit, and we’ll share some of the top take-aways from his insight-filled sessions. Let’s dig right in and look at Lee’s 10 pointers to create better B2B content with authentic influence in our age of the new normal. 1 — Build Brand Trust With Authentic Content Co-Created With Experts Lee explained how in order to win the hearts, minds, and wallets of customers, successful brands should harness the power of authentic content co-created with experts — a process that when done right delivers stellar results and memorable customer experiences. The pandemic has changed B2B marketing, however, with 72% of B2B events having cancelled their physical experiences (CEIR), and driven buyers to consume 50% more content (MFG), all while three in five CMOs say that marketing is more important than ever (The CMO Survey). What can B2B marketers do in such a volatile and uncertain market? Lee pointed out that B2B content preferences have changed significantly in 2020, and noted that smart marketers will need to factor in these changes for successful 2021 efforts. The top content consumption habit that changed during 2020 has been an increased focus on the trustworthiness of content sources, Lee noted. He cited a DemandGen study which revealed that 67% of respondents said they rely even more on content than they did last year to research and inform purchase decisions, and noted that 58% of B2B buyers don’t believe the claims made by the vendors they most recently bought from (TrustRadius). The most successful types of content also changed in 2020, with the same study noting that the top content types were: 65% Video 60% White Papers 56% Blogs 54% Webinars 54% Case Studies How can B2B marketers stand out in such a crowded and content-filled landscape with less trust than ever? 2 — Savvy Brands Differentiate with Powerful Customer Experience With such a lack of trust in 2020, Lee encouraged marketers looking to differentiate their brands to focus on the power of customer experience in 2021. What can help in this area, and what kind of experiences are you set to create in 2021 and in an eventual post-pandemic landscape? 74% of B2B marketers said that influencer marketing improves customer and prospect experience with the brand, according to our groundbreaking 2020 State of B2B Influencer Marketing Report. Lee said that it’s hard to create a great experience if customers don’t trust brand communications, and pointed out that trust is the gateway to influence. It's no wonder that interest in influencer marketing is high, as it allows B2B marketers and brands to co-create so many powerful types of content, including: Blog Posts Recorded Video Webinars Interviews Podcasts Live Video Industry Presentations Case Studies Infographics Interactive Content Third-Party Analyst Reports 86% of customers said that authenticity is important when deciding what brands they like and support (Stackla), Lee shared, and offered four insights about what the customers of 2021 will want: Customers Want What’s Real They Want to Trust They Don’t Trust Brands They Trust Peers and Experts 3 — Learn From Brands Putting Authenticity into Action Lee used real-world client success stories as examples of brands putting authenticity into action, starting with LinkedIn’s* use of authentic influencers. LinkedIn’s social-first campaign focused on the personal stories behind influencers and their individual and unique marketing careers, which turned into an influencer community of 75, with some 2,000 brand mentions by the influencers and their networks, totaling a potential reach figure of 84 million, Lee explained. Lee showed how IT service management software firm Cherwell Software* used trusted B2B influencers to achieve 342% better click-through-rate (CTR) on influencer content, with a potential reach of some 5.45 million from influencer shares, and how the firm was successfully able to use influencers to build trust around a topic they hadn’t previously been known for, resulting in 90% of all visitors being entirely new users. Lee also shared how Alcatel-Lucent Enterprise* (ALE) co-created content with prospects which led to an award-winning program, with the successful IT Vanguard Awards program, using IT industry influencers as judges to honor prospective customers. The awards program facilitated multi-million dollar deals, and went on to win an award at the 2020 Content Marketing Awards, while producing: 52 Nominations 14,000 Micro-Site Views in 10 Weeks 3rd Party Media Recognition & Local Ceremonies 4 — Accelerate Internal Credibility By matching internal influencers with external experts, B2B marketers can accelerate internal credibility, whether it’s executives, industry experts, analysts, stakeholders, media, peers, or sales, Lee explained. Using an example from SAP* and its Tech Unknown podcast, Lee showed how the firm created a podcast show with an influencer host in Tamara McCleary, featuring both industry influencers and SAP executives. This approach resulted in some impressive outcomes, including: 128M in potential reach from influencer shares 101% of industry average for downloads 66% increase in podcast downloads over the show’s previous season A solution that applied a unified process and specific tools for efficient sourcing, production, and promotion was employed for the SAP Tech Unknown podcast, creating a successful storytelling format surrounding technology topics. Accelerating internal credibility is just a part of the overall trust equation, however. 5 — Double Down on Activating Customers Another step for building trust with authenticity in content marketing is to double down on activating customers, Lee explained. It’s important to identify both the customer roles and the brands that are most influential — information that can then be applied when leveraging for reviews, testimonials, case studies, as well as a variety of contributions to brand content, Lee noted. An example Lee shared came from SAP’s Success Factors, a resource for customers that includes both customers and industry influencers alongside employees, to explore the universal issue of wellness versus well-being. Using brandividuals — a term Lee uses to represent those influencers who have reached the level of being their own brand — along with industry experts, employee experts, and customers, SAP Success Factors delivered: 66% landing page conversion rate 85% of all views driven by organic social (contributors) 69% of all conversions drive by organic social (contributors) The power of customer activation takes on even more important role when external influencers are included in the credibility mix, however. 6 — Work with External Influencers to Build Credibility Working with external influencers is also a key step in building credibility and trust with authenticity in content marketing, especially as marketers increasingly face what Lee has called a content attention deficit. This is especially important today, as 77% of B2B marketers say prospects rely on influencers for information, and 63% believe they would have better marketing results by having an influencer marketing program — two revelations Lee shared from our 2020 State of B2B Influencer Marketing Report. B2B is behind on influencer marketing, however, as just 19% of marketers run ongoing influencer marketing programs, and 60% say they don't have the knowledge to execute or have the right skills in-house, according the the report. Lee showed an example from monday.com* in which the remote team management firm significantly boosted brand trust using relevant industry experts. Content that monday.com co-created with industry influencers added credibility, trust, reach and engagement, leading to impressive results including: 1,700% above-goal social reach from influencer shares 17.9M potential reach from brand mentions by influencers, topping a 1M goal Over 300K organic impressions on social media Nearly 3K video views of a live-stream featuring industry experts within the first week Lee also showed how monday.com successfully utilized B2B influencer marketing to partner with remote work leaders, driving discussions via live-stream that resulted in exposure to thousands of potential customers. [bctt tweet="“With content attention deficit and information overload, buyers can easily be distracted. It’s important for B2B brands to stand out and stay connected with findable, credible content that delivers an experience.” @LeeOdden" username="toprank"] 7 — Create a Content Collaboration Ecosystem An additional step for building trust through content marketing authenticity comes when B2B marketers work to create a content collaboration ecosystem. Lee shared a powerful example of such an ecosystem in the Adobe* Insiders program, a diverse group of over 60 influencers that includes leading executives, industry leaders, major media correspondents, contributing journalists, technology pioneers — including Lee. Adobe utilized its influencers and activated its industry experts for the Adobe Summit event to create a variety of content types — from social shares and live-stream video to blog posts and articles in major publications including Forbes and CMO. Lee showed how the Adobe Insiders worked together to provide a cornucopia of content creation, resulting in: Millions in social reach from brand mentions and earned media by influencers during and after the event A Twitter DM channel for influencer communications that’s had daily posts since 2019 Individuals to sub-groups of influencers continue to be activated 8 — Optimize Measurement to Customer ROI Another step in the content marketing authenticity equation comes by taking the time to optimize measurements to customer return-on-investment (ROI), Lee showed. By attracting, marketers reach new audiences By engaging, they improve content consumption By converting, they gain subscribers, downloads, trials, demos, leads, & sales By retaining, they increase community participation By advocating, they inspire brand love and referrals Lee shared an example of how these elements can successfully come together, from Dell Outlet*, which used each to optimize for trust using influencers. Dell Outlet took a small-to-medium-sized business audience and used industry influencers to combat an initial lack of brand awareness and trust, while also increasing the perceived value of refurbished technology. Working to build awareness and credibility, Dell Outlet partnered with SMB influencers, and achieved a Finny-award-winning program that saw: Awareness: 425k additional reach from influencers Engagement: 693k video views and 1,350 hours watched Purchase Influence: 175% over goal in traffic referred to product pages 9 — Harness Technology to Help with Influencer Marketing Smartly harnessing an ever-expanding array of software technology can take a good influencer marketing program and make it great, and Lee shared how B2B marketers are using technology to help with influencer marketing, with data from the 2020 State of B2B Influencer Marketing Report showing uses including: 76% to identify influencers 69% to monitor influencer social network activity 65% to qualify influencers 63% to measure and report on campaign or program results 43% to manage influencer campaigns or programs 41% to manage and nurture influencer relationships 35% to activate influencers In the latest episode of our new Inside Influence series, Lee also took a close look at how B2B marketers can help maximize their return-on-investment (ROI) with data-driven influencer marketing software, exploring the issue in detail with Pierre-Loïc Assayag, CEO and founder at enterprise influencer marketing platform Traackr, in "Inside Influence EP07: Pierre-Loïc Assayag from Traackr on Influencer Marketing Technology." Traackr is one of several powerful B2B influencer marketing tools, Lee shared, with a sample including: BuzzSumo — For social, author, and influencer search Onalytica —An enterprise B2B influencer marketing platform Traackr — A B2B & B2C enterprise influencer marketing platform CreatorIQ — A B2C enterprise influencer marketing platform BuzzStream — An outreach tool Pitchbox —An outreach tool Nimble — A social customer relationship management (CRM) and influencer engagement tool GroupHigh — A blogger and influencer discovery and outreach tool Keyhole — A social listening and influencer discovery tool [bctt tweet="“The pandemic and the strain on budgets in companies…really forces everybody to face the music and stop focusing on vanity metrics and start focusing on results.” @pierreloic" username="toprank"] 10 — Achieve Content Marketing Success with Purpose, Relevance, Reach & Resonance Through the smart use of each of Lee’s steps we’ve outlined and shown examples of here, B2B marketers can achieve content marketing success that is rich in purpose, relevance, reach, and resonance. Sharing a quote from Richard Edelman, president and CEO of Edelman — “In this time of turmoil people are turning to brands as islands of stability,” — Lee urged marketers to ask themselves two important questions: How will the world be different after you’re successful doing what you do? How does that narrative translate into your marketing? To bring greater relevance to your content marketing efforts, Lee urged marketers to use data to understand and create authentic content experiences, leverage the voices of your customers, prospects, and those they trust, in order to add credibility and context to your message. To maximize your reach, Lee recommended that marketers look to “be the best answer” for your customers with content that is easy to find and exists in context wherever buyers engage. Finally, to increase resonance, Lee said that B2B marketers should seek to understand the motivations of their audience throughout the entire buyer journey, to better inform the creation of messaging that truly “clicks,” and inspires the type of action and makes a concrete and measurable business impact. Ready to learn more about B2B influencer marketing? Contact us and find out why brands from SAP, LinkedIn, AT&T Business, and Adobe to IBM, Dell, Cherwell Software, monday.com and more have chosen TopRank Marketing. * LinkedIn, Cherwell Software, Alcatel-Lucent Enterprise, SAP, monday.com, Adobe, and Dell Outlet are TopRank Marketing clients. The post 10 Expert Pointers To Create Better B2B Content With Authentic Influence appeared first on B2B Marketing Blog - TopRank®.
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In today’s turbulent times, manufacturing content marketers have done the big things to adapt in a COVID-19 world. Learn from CMI’s latest research what they’re doing differently, what’s kept pace, and what’s growing as you wrap up 2020 and prepare for 2021. Continue reading → The post Manufacturing Content Marketers Shift Gears in a COVID-19 World [New Research] appeared first on Content Marketing Institute.
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 Influencer marketing is a new type of marketing where a digital marketing reach in Pune or a branding agency in Pune would focus on using the popularity and reach of trending/popular or influencing leaders in the market to convey your brand’s message to the larger audience.It means rather than reaching the audience directly, you as a digital marketing agency would pay market influencers to get your message out in the public in an effective way.For better effectiveness and more reach, influencer marketing companies run social media marketing or content marketing campaigns simultaneously.Many marketers have accepted that they have used influencer marketing in some form or other.This percentage is likely to go up in the future as influencer marketing becomes more mainstream.Those brands that are not part of this will soon start losing control over the brand.Most of the digital consumers are fed up with online marketing messages.Influencer marketing is a solution to this ad fatigue and hence has to be considered by organizations and influencer marketing agency in Pune to achieve the following:Attract new customersIncrease in repeated purchasesMaintaining customer loyaltyFascinating Influencer Marketing Trends of the year:Influencers will focus more on audio visual content.Introduction to the ‘Computer Generated Imagery’ or CGI influencers.New influencers in town: Your employees.AI will impact influencer marketing and marketing overall.Companies will prefer influencers with similar value systems to get more sustainability in terms of content and reach.An expert Social Media marketing agencywould take care of all the things mentioned above and more.Influencer marketing agencies leverage their network and experience to brand your products.About Us Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune.
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