Sales – Drive Sales Online through Search, Display, Shopping, Video etc., Leads – Generate Leads and convert them through search ads, display ads etc., Traffic – Get maximum traffic to your website based on the right audience. Brand Awareness – Reach Broad Audience and show your product capabilities. Google adwords is the highest Return on Investments (ROI) options than any other platform like newspaper, tv commercials, magazines, Radio commercials etc., For each Rupee you spend in google adwords you make double the cost. Most profitable concept in latest internet revolution. There are hundreds of companies who spend more than 1 Crore in every single month. You must invest tons of money to get to the first page.