Title Tag SEO: When Include your brand and / or BoilerplateIf the website you are like most, they include quite a lot of extra "stuff" in the title tag: things like your brand name or repeat the boilerplate text that appears on some pages.If you include these elements in your  title automatically?To be fair, most of the sites do.Or, could it help your digital marketing  to really include the missing information in your title?

(Or at least in certain circumstances?

SEO speculated that this may be due to the shorter title may have relevance more focused (with a focus on core keywords), may get a higher click-through rates or other reasons we can not imagine.When choosing which part of the title to shorten, brand names, and boilerplate text is the obvious choice.

But how do you determine if this is something you should consider for your own SEO?We've all seen sites like this.

Name awesome) often contain boilerplate same 65-character on many pages:"Major Spoilers - Comic Book Reviews, News, Previews, and Podcasts"Of course, this lengthy, it was so long that Google cut each of the titles:The problems that can cause your digital marketing boilerplate are three:Relevance: words that do not need to create titles that are less relevant, both search engines and users.

For search engines, this could mean a lower rating.