In today’s advancing digital marketing age, non-profit organizations also find it essential to adopt the different ways of online marketing. This is to raise awareness for their cause without spending a substantial amount of money on driving traffic onto their cause. There are a few digital marketing strategies to help NGOs get noticed in an over-populated digital world :
- Do PPC for Free with Google Ad Grants
This is basically free money given to non-profits to advertise on the world’s most effective search engine like Google.
- Touch Emotions Through Video
Good quality content with a high-quality video is the key to having more and more visitors on the website and social media channels.
- Allocate a Small Budget to Promote Content on Social Media
Your organization can be promoted by investing a very minimal amount of money on effectively marketing on social media channels.
- Apply for a Facebook “Call to Action” Button on Your Non-Profit Page
A call-to-action button ensures more traction than from those who mail you for more details.
- Channel Network to Form Influential Partnerships
- Invest in Email Marketing
Email marketing is immensely powerful for budget-limited organizations.
- Start with a compelling subject line
- Keep the body copy simple
- Use illustrations and videos
- Attend Speaking Engagements
Aaroh Consulting focus on a few interconnected areas like branding, online presence, social media, fundraising and media relations. Marketing consultancies like Aaroh Marketing and Communications enables start-ups, SMEs and NGOs to scale up and grow by providing top-tier marketing consulting via CMO on Demand and flexible execution with the unique Marketing on Tap offering for outsourced services. Founded by 3 industry veterans, Aaroh works as your dedicated sales and marketing partner. Aaroh’s team specializes in developing and implementing results-oriented marketing strategies to clients across various domains. Aaroh Marketing and Communications combines in-depth customer insights with practical expertise in operations to help clients create sustainable organic growth.