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Essentials of an NGO Marketing Campaign

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Aakash Sharma
Essentials of an NGO Marketing Campaign

In today’s advancing digital marketing age, non-profit organizations also find it essential to adopt the different ways of online marketing. This is to raise awareness for their cause without spending a substantial amount of money on driving traffic onto their cause. There are a few digital marketing strategies to help NGOs get noticed in an over-populated digital world :

 

  • Do PPC for Free with Google Ad Grants

 

This is basically free money given to non-profits to advertise on the world’s most effective search engine like Google.

 

  • Touch Emotions Through Video

 

Good quality content with a high-quality video is the key to having more and more visitors on the website and social media channels.

 

  • Allocate a Small Budget to Promote Content on Social Media

 

Your organization can be promoted by investing a very minimal amount of money on effectively marketing on social media channels.

 

  •  Apply for a Facebook “Call to Action” Button on Your Non-Profit Page

 

A call-to-action button ensures more traction than from those who mail you for more details.

 

  • Channel Network to Form Influential Partnerships
  • Invest in Email Marketing

 

Email marketing is immensely powerful for budget-limited organizations.

  • Start with a compelling subject line 
  • Keep the body copy simple 
  • Use illustrations and videos

 

  • Attend Speaking Engagements

 

 

Aaroh Consulting focus on a few interconnected areas like branding, online presence, social media, fundraising and media relations. Marketing consultancies like Aaroh Marketing and Communications enables start-ups, SMEs and NGOs to scale up and grow by providing top-tier marketing consulting via CMO on Demand and flexible execution with the unique Marketing on Tap offering for outsourced services. Founded by 3 industry veterans, Aaroh works as your dedicated sales and marketing partner. Aaroh’s team specializes in developing and implementing results-oriented marketing strategies to clients across various domains. Aaroh Marketing and Communications combines in-depth customer insights with practical expertise in operations to help clients create sustainable organic growth.

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Aakash Sharma
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