Sitecore®, the global leader in digital experience management software, today announced that the company has once again been positioned as a Leader in Gartner’s Magic Quadrant for Digital Experience Platforms. The report evaluated 14 vendors and Sitecore was positioned in the Leaders quadrant based on the ability to execute and completeness of vision. Sitecore Experience Platform™ (XP) was assessed as part of the company’s evaluation martech news.
Gartner defines a Digital Experience Platform (DXP) as “an integrated and cohesive piece of technology designed to enable the composition, management, delivery and optimization of contextualized digital experiences across multiexperience customer journeys.” In addition, Gartner notes that, “DXPs act as centers of gravity in a complex, extensive and interconnected technology landscape. Organizations need to deliver highly contextualized experiences – not just simple websites and mobile apps – for an increasing variety of modalities and channels across the customer journey.”
“The DXP category evolved from the expansion of web content management, portal, and e-commerce solutions but it’s now abundantly clear that these alone can’t address marketers’ needs to build personalized experiences across an increasing number of channels,” said Desta Price, executive vice president, product management at Sitecore. “Content is the backbone of digital experiences, which is why delivery solutions such as WCM must be complemented by applications for content planning, collaboration, curation, and performance measurement. We believe Gartner positions us as a Leader because we are the only vendor able to manage the end-to-end content lifecycle with one connected digital marketing platform.”
According to Gartner, “Leaders have ample ability to support a variety of DXP use cases and consistently meet customers’ needs over substantial periods. Leaders have delivered significant product innovation in pursuit of DXP requirements, and have been successful in selling to new customers across industries.”
Consumer Packaged Goods marketers have a powerful new advantage in moment marketing now that Aki Technologies, the company that helps brands personalize advertising through the power of mobile moments, has launched its first team dedicated solely to CPG martech news.Risa Crandall, former VP of Sales at Eyeview, will lead Aki’s newly-formed Consumer Packaged Goods division as its VP of Strategy and Sales.
She will grow the new team, utilize moment marketing to activate impactful ads for CPG brands, and increase consumer engagement for these marketers martech.Prior to joining Aki, Crandall was VP of Sales at Eyeview where she grew revenue 30% during her tenure and led the CPG team there.
She also held leadership positions at Meredith Corporation and Quotient Technology.
Costa has more than 11 years of CPG experience on the agency side, as well as client direct and adtech sales; before Eyeview, she was on the Diageo eCommerce team.
Before Eyeview, Williams worked at Inmar and Brandshare US.
All three sales executives will be based in New York City.
