Sylo, an unbiased 3rd party verification and measurement platform for influencer marketing today announced that it has joined the Nielsen Connect Partner Network. Through the partnership, Sylo, is leveraging proprietary retail sales and shopper marketing data from the Nielsen Global Connect business to deliver timely insights on which influencers are influencing sales. This agreement scales Sylo’s campaign monitoring tool, Tracker to Nielsen’s customers, to streamline influencer measurement inline with that of paid measurement martech news.
Marketers have neither had an efficient nor effective way to measure at the speed required to optimize the retail sales impact of influencer marketing campaigns. Sylo’s proprietary technology, which includes real-time monitoring of an influencer’s verified data combined with Nielsen’s retail sales data provides brand marketers with actionable insights to solve the challenge. During a recent pilot program, Sylo’s Tracker identified individual influencers within a larger national campaign by a global CPG brand with a strong regional presence. The combined service revealed that sales in this specific region outperformed the national trend, as other influencers in this campaign did not have concentrated regional audiences martech.
“The future of influencer marketing is long-term partnerships with authentic, Sylo Certified creators, and now marketers will have a way to spot brand sales lift faster to help inform how to best optimize the campaign toward sales,” said Erick Schwab, co-founder of Sylo. “We are excited to continue expanding the Nielsen Connect Partner Network, which fuels a smarter market for the retail and consumer packaged goods industry,” said Brett Jones, Global Leader, Connect Partner Network, Nielsen. “Through the unmatched breadth of our collaborative ecosystem of trustworthy and innovative partners, our clients are uniquely positioned to solve their biggest problems and stay ahead of a rapidly changing consumer landscape.”
The advertising firm which created the first advertising engine driven by user choice, Ogury has announced expanding its operations into the Asia-Pacific region by opening up an office in Sydney which will be led by Chris Manson.
The martech news arena recognizes this expansion into these markets.Manson has boarded this new office after a five year stretch with REA Group where he served as the media and content sales manager across Queensland and New South Wales.
At the Sydney office of Ogury, Manson will be seen acting as the Managing Director of Australia and New Zealand where he will be responsible for building a team of customer success and sales specialists.Chris will utilize his efforts and direct them towards serving the purpose of providing publishers and brands with insights on their local users and customers which will aid them in ridding themselves of toxic data that is used or even collected without explicitly getting the permission from the users and consumers, as well as shady advertising.The integrated stack, that is the Ogury Advertising Engine was designed keeping in mind the execution of mobile campaigns and makes use of safe data for delivering advertisements in an environment that is safe for brands and free of fraud, as stated by the company.
The company was founded in 2014, and over a period of six years, it has managed to establish the footprint of the firm in 10 countries while serving 1,500 brands as well as 3,500 publishers.
The company has also witnessed the integration of its technology into 10,000 applications.
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