Fashion Influencers Are Going Viral, up until a couple of years ago, the print media and top-tier fashion editors had the final say about what’s on-trend in fashion and what’s not. But now, it’s all in the hands of the digital and social media, bloggers, influencers who have the accessibility of voicing their opinion about fashion and lifestyle.
Who are these “Fashion Influencers”?
A fashion influencer is a personality that has a large number of followers on social media, creates mainly fashion content and has the power to influence the opinion and purchase behavior of others with their recommendations. Brands endorse them to attend fashion shows, parties, designer dinners and exclusive trips and to wear their clothes on social media. If a salary has been involved, the influencer has to label such posts as paid or sponsored content. Before social media “they would have been called the ‘It girls’.
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