Sojourn Solutions, a world-class marketing operations consultancy specializing in marketing automation solutions, is partnering with Rainmaker, which delivers transformative Salesforce-based solutions, to help its clients drive improved customer and employee experiences that deliver measurable business results.
Emily Bennett, Managing Partner at Sojourn Solutions, explains the synergies: “Our partnership with Rainmaker offers clients a more comprehensive package of tools and services to drive improved customer engagement throughout the customer lifecycle. This partnership allows Sojourn Solutions to cover the entire customer experience by extending our consultative approach, one our clients know so well, to the Salesforce platform through Rainmaker.”
John Rago, President of Rainmaker Associates, explains the synergies: “This new partnership creates real value for our customers. The CRM excellence that Rainmaker provides and the marketing strategy and execution excellence that Sojourn offers are very different competencies, but combining both generates massive value, enabling customer-centricity across business organizations.”
Partnering to Deliver Seamless Customer Engagement
It’s no secret that traditional CRM systems have been maturing into complex systems of engagement that manage the relationships with customers at all points of the engagement lifecycle at scale. CRM and marketing automation platforms have been converging, and the new partnership between Sojourn and Rainmaker reflects that convergence. Today’s customers expect a seamless experience across channels, and every customer touch point matters in creating those experiences.
The advertising firm which created the first advertising engine driven by user choice, Ogury has announced expanding its operations into the Asia-Pacific region by opening up an office in Sydney which will be led by Chris Manson.
The martech news arena recognizes this expansion into these markets.Manson has boarded this new office after a five year stretch with REA Group where he served as the media and content sales manager across Queensland and New South Wales.
At the Sydney office of Ogury, Manson will be seen acting as the Managing Director of Australia and New Zealand where he will be responsible for building a team of customer success and sales specialists.Chris will utilize his efforts and direct them towards serving the purpose of providing publishers and brands with insights on their local users and customers which will aid them in ridding themselves of toxic data that is used or even collected without explicitly getting the permission from the users and consumers, as well as shady advertising.The integrated stack, that is the Ogury Advertising Engine was designed keeping in mind the execution of mobile campaigns and makes use of safe data for delivering advertisements in an environment that is safe for brands and free of fraud, as stated by the company.
The company was founded in 2014, and over a period of six years, it has managed to establish the footprint of the firm in 10 countries while serving 1,500 brands as well as 3,500 publishers.
The company has also witnessed the integration of its technology into 10,000 applications.
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