The American Influencer Council, Inc. (AIC) is a newly formed not-for-profit membership trade association created by influencers for influencers. The trade association is dedicated to sustaining the integrity, viability and growth of the U.S. influencer marketing industry in a globally connected world. The AIC’s mission is to advance digital marketing education as well as the art and authenticity of co-branded content as shared through social media platforms for the ultimate benefit of society. Its members are Instagrammers, TikTokers, YouTubers, bloggers, podcasters, photographers, illustrators, online personalities, creatives and custom content thought leaders martech news.
According to the U.S. Small Business Administration, small businesses comprise 99.9% of all U.S. corporations. From nano to mega, social media influencers of varying reach are rarely recognized as American small business owners, even though their entrepreneurial stewardship fuels the launch of their own product lines and innovative digital ventures. Influencers are stimulating local economies and creating jobs across the country, but they are not getting the credit they deserve.
Founded by Qianna Smith Bruneteau, the 10th Annual Shorty Award winner for ‘Best Celebrity/Influencer Campaign on Snapchat,’ and 3rd Annual Social Good Shorty Award winner for ‘Best Use of Live-streaming Video,’ the AIC aims to show the world that influencers are neither a trend nor a gig, and that career influencers are leading a high-growth startup industry. AIC Members are at the forefront of their trade. The AIC’s Board of Directors consists of Founding Chairwoman Chriselle Lim, Vice President Aliza Licht, and Vice President Brittany Xavier. Founding Members are Rocky Barnes, Danielle Bernstein, Blair Breitenstein, Serena Goh, Kat Irlin, Patrick Janelle, Nicolette Mason, Karl Pierre, and Chrissy Rutherford. The AIC and its Founding Members are committed to changing the narrative and advocating on behalf of both established and emerging creators in the U.S.
“Clickbait headlines claiming the age of influencers is over undermine the contributions of creators to the U.S. GDP. These digital media entrepreneurs are fueling the creative, storylines and success behind the influencer marketing industry projected to reach $15 billion by 2022,” says Qianna Smith Bruneteau. “Today marks the 10th anniversary of Social Media Day. The AIC and our Founding Members are right on time to usher in a new era of legitimacy for career influencers, who are American small business owners and media innovators.”
The advertising firm which created the first advertising engine driven by user choice, Ogury has announced expanding its operations into the Asia-Pacific region by opening up an office in Sydney which will be led by Chris Manson.
The martech news arena recognizes this expansion into these markets.Manson has boarded this new office after a five year stretch with REA Group where he served as the media and content sales manager across Queensland and New South Wales.
At the Sydney office of Ogury, Manson will be seen acting as the Managing Director of Australia and New Zealand where he will be responsible for building a team of customer success and sales specialists.Chris will utilize his efforts and direct them towards serving the purpose of providing publishers and brands with insights on their local users and customers which will aid them in ridding themselves of toxic data that is used or even collected without explicitly getting the permission from the users and consumers, as well as shady advertising.The integrated stack, that is the Ogury Advertising Engine was designed keeping in mind the execution of mobile campaigns and makes use of safe data for delivering advertisements in an environment that is safe for brands and free of fraud, as stated by the company.
The company was founded in 2014, and over a period of six years, it has managed to establish the footprint of the firm in 10 countries while serving 1,500 brands as well as 3,500 publishers.
The company has also witnessed the integration of its technology into 10,000 applications.
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