Trackhouse offers a multitude of features including click and impression tracking, split testing, raw data logs, s2s and client side pixel tracking, multi-source campaign and detailed reporting with in-depth breakdowns on a multitude of device (browser, OS, Geo information etc), time (by the hour, day, month and year) and traffic related metrics that provide users with the power to interrogate traffic data for all the answers they seek.
“Our mission is to work closely with our customers to develop new features, however niche they may be” said Shane Connolly, Chief Technology Officer at Trackhouse. “We pride ourselves in providing intuitive features that make your traffic management life easier”.
This self service platform is easy to use, and allows everyone from small part time advertisers, to large scale enterprise track every minute detail of their campaigns.
Iain McConnon Co-Founder of Trackhouse “what we have built here is a world beating affiliate and advertising platform, that can be used by anybody, and we are making it free to use to shake up the market”
“The team behind Trackhouse have a deep understanding of affiliate and advertising tracking. With over 15 years in the online marketing industry, Trackhouse was developed to address the shortcomings of other tracking solutions. We are confident Trackhouse is the best product on the market.” Added Gavin McConnon, investor in Trackhouse.
Trackhouse is now available and on-boarding customers. Visit Trackhouse.io For any questions, or enquiries please email [email protected]
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Mindtree, a global technology services and digital transformation company, has been recognized by ISG as an archetype leader in digital transformation.
The ISG Provider Lens Next-Gen ADM Services Archetype Report highlights Mindtree’s capabilities in continuous testing, agile development, digital business dedication and vision and future investment martech news.ISG analysts specifically noted Mindtree’s capabilities in digital transformation.
The reporMindtree Named Market Leader in Digital Transformation by ISGt also describes the company as a noteworthy player in leveraging packaged software platforms and managed services.
Mindtree’s leadership recognition stems from its capabilities in agile development, where 65 percent of its staff are trained in Scrum, 15 percent in SAFe and 10 percent in Kanban.
Additionally, Mindtree’s dedicated digital business unit supports more than 100 clients across cloud, automation, mobility and AI martech.As a proof point to Mindtree’s continued dedication and investment in digital transformation, the report highlights the company’s Digital Pumpkin ideation center to help clients develop and refine innovative digital solutions, accelerators and tools.The ISG Provider Lens™ Next-Gen Application Development & Maintenance Services Archetype Report assesses service providers based on their capabilities to augment traditional ADM services with emerging technologies and methodologies — like agile, DevOps, automation, digital and modernization techniques — to deliver application outsourcing projects.
It also assesses provider capabilities in incorporating new approaches to develop and deliver applications that focus on business outcomes.“Our ability to deliver business-driving digital transformation services to our clients is a big differentiator for us,” said Manas Chakraborty, Global Head of Enterprise Service Lines for Mindtree.
Programmatic Display and Programmatic Advertising combines data driven and people based marketing with world class technologies to find the target audiences across any channel, any device using omni channel marketing and customer experience.
Global People Data Leadership, Data-Driven Marketing + People-Based Marketing, Effective Omni-Channel Experiences and Results.Our offeringsData Strategy, List services, Email marketing, Digital marketing, Direct mail marketing, Mobile marketing, Analytics, Creative.Data StrategyBlending data-drive marketing + customer-centric people-based marketing.
FrescoData blends data-driven marketing with the customer-centric approach of people-based marketing to achieve effective omni-channel experiences.
Our access to 10,000+ behavior, attitude, interest, propensity and demographic attributes across 100% opt-in, deterministic, known and compiled data – and the marketing technology to analyze audiences – guides our strategy.Data enhancementComprehensive data verification and correction, supplementation of records, FrescoData has one of the most advanced and flexible people data enhancement options.
We facilitate thorough address verification and correction, geocoding, web service-based address look-ups (for more than 100 countries), and data appends.
Our data enhancement experts are known industry leaders with a proven track of accomplishment in real time data enhancement and data verification.Data licensingLeverage the worlds largest consumer and business datadase, FrescoData has a comprehensive database of over 3.6+ Consumers and 200 Million Business Executives and Professionals across 100+ countries some of which you can license and install within your own servers if your corporate structure is to perform in-house verifications.
Lack of transparency: One of the biggest challenges with programmatic comes with the transparency of the ads, such as where they are being posted, their placement, who sees them, etc.
Some agency trading platforms have also been accused of concealing information about their margins.
However, as buyers become more vigilant, sellers are forced to employ measures to improve trackability and transparency.
The adaption of more secure purchasing methods is underway and is poised to help reduce losses due to digital fraud.
Lack of understanding: Knowledge and skills gap is quite understandable especially for a relatively new technology.
Metrics and measurement: A common issue with programmatic is the lack of access to accurate and detailed metrics to help marketers quantify the results of their ad campaigns.
They are found in social media feeds or also as recommended content on a website.
Unlike banner ads or display ads, native ads don’t look like ads in the traditional sense.
"In-Feed” Ads- Ads that are displayed on social media sites such as Facebook or Twitter.Search and Promoted listings- Ad listings that are shown on the Top of Google Search pageContent Recommendations-Recommended articles that are presented just below the article you read.Promoted Listings- It is ads that are placed on those web pages that are not content-based, such as sites with e-commerce, promoted listings are displayed identically, to match with products or services offered on the site.In-Ad (IAB standard)- An In-Ad is an IAB standard that is often placed outside the feedCustom/Can’t be contained- This is for the ads that do not come under any of the above content categories.
Native ads can have one or more of the following features:Small icon- In case you click on it, it shows that content block is a paid adThe word “Sponsored” is mentioned or a sponsorship credit.
The buyer knows that they are seeing a type of advertising; however, native ads still have a change in purchase behavior.
Programmatic native advertising makes sure that businesses and brands make their ads exclusive in ROI by using the auction of native advertisements with RTB (Real-Time Bidding).Programmatic Native in a Nutshell:Native advertisements are created out of many metadata parts, such as content URL, headline, thumbnail image, description text, and more.
