Email remains one of the most powerful marketing channels and it’s here to stay. According to stats, for every $1 spent, email delivers an average return of more than $32!
And apparently, marketers are well aware of this fact. The Email Marketing Census by Econsultancy found that nearly 75% of them ranked email as an excellent marketing channel, compared to 67% for paid search and 72% for SEO.
But there’s a catch. Usually, it takes more than just one type of email to hook and retain your target audience. If you want to create a successful marketing campaign for your e-store, you need to include a variety of emails. Because, when it comes to e-commerce email marketing, the focus is on building customer loyalty rather than directly selling your products.
Sounds complicated? It’s not, actually. Especially if you’re using a good email automation tool. Having an automation tool like GMass will make the whole process a lot easier by helping you send emails to thousands of email addresses at once, allowing you to mail merge with data from Google Sheets, schedule mass emails to be sent later, personalize emails based on name and email address, track opens and clicks, etc.
To help you out, we’ve compiled a list of 7 types of emails every e-commerce owner must include in their strategy.
1. Welcome Emails
Are welcome emails even effective? You bet. According to Campaign Monitor, welcome emails are the most effective triggered email types for e-commerce, along with cart-abandonment emails.
- Welcome emails have a 42% higher read rates than the average email;
- Welcome emails can increase the unique open rate by more than 85%;
- Welcome emails have an open rate of more than 90%.
When a customer opens an account on your site, sending them a welcome email is a great way to assure them that they’ve made the right choice. Welcome mails make customers feel special as they provide company highlights and information in a personalized way.
2. Referral Emails
Inviting customers to refer family and friends to your brand is an excellent source for free leads.
According to recent surveys, nearly 75% of consumers consider word-of-mouth to be the most important influencer in their buying decision.
For that reason, you need to start asking for referrals in your emails.
Make sure to provide clear and detailed instructions in your email but, more importantly, don’t forget to offer an incentive (it can be anything from a pair of socks to a small sum of money coming from your marketing budget).
How many times have you said you want to improve your multi-location business’s localized marketing strategy but never get around doing it?
Or, have you not yet considered how a strong localized marketing strategy can help your business?
Either way, it’s time to take action and scale up your multi-location business’s localized marketing strategy.Many businesses have been experiencing a lull in traffic due to circumstances surrounding COVID-19.
Rather than sitting idle during this time, you can use it to your advantage and maximize your localized digital presence.
We’ll walk you through the key tactics to scale up to match consumer’s digital fist behaviors amid COVID-19.Develop a social media strategy across all locations Social media is one of the most efficient and cost-effective ways your multi-location business can communicate with your consumers and target audience.
While your multi-location business may already have a social media strategy in place, there are plenty of opportunities to scale up your strategy in social and make it more relevant to the situations we are all facing due to COVID-19.For instance, your multi-location business should be using social media to promote safety precautions you’re taking during this time to keep consumers safe.
What is Localized Scleroderma Market?
Localized scleroderma is characterized by the thickening of the skin from excessive collagen deposits, which lead to the appearance of thick, hard patches.
The morphea is characterized by thick, hard patches of skin that are white or yellow, and ringed with a purplish halo that may itch but is usually not painful and in linear scleroderma, there are thickened streaks of skin rather than patches, which more commonly extend deep into the skin.
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Localized Scleroderma Market Market Data Breakdown and Market Segmentation: by Type (Morphea, Linear Scleroderma), Treatment (Creams, Ointments, Phototherapy, Steroids, Medication), End-users (Hospitals, Clinics, Others), Distribution Channel (Online Channels, Offline Channels), Diagnosis (Skin Examination, MRI, Ultrasound, Skin Biopsy, Blood Tests) What's Trending in Market:Challenges:Increasing Number of Research ActivitiesRobust Increase in the Distribution ChannelsRestraints:Stringent Government Rules and RegulationsMarket Growth Drivers:Less Awareness about Localized Scleroderma Enquire for customization in Report @: https://www.advancemarketanalytics.com/enquiry-before-buy/159452-global-localized-scleroderma-market Region Included are: North America, Europe, Asia Pacific, Oceania, South America, Middle East & AfricaCountry Level Break-Up: United States, Canada, Mexico, Brazil, Argentina, Colombia, Chile, South Africa, Nigeria, Tunisia, Morocco, Germany, United Kingdom (UK), the Netherlands, Spain, Italy, Belgium, Austria, Turkey, Russia, France, Poland, Israel, United Arab Emirates, Qatar, Saudi Arabia, China, Japan, Taiwan, South Korea, Singapore, India, Australia and New Zealand etc.
– Latest industry influencing trends and development scenario – Open up New Markets – To Seize powerful market opportunities – Key decision in planning and to further expand market share – Identify Key Business Segments, Market proposition & Gap Analysis – Assisting in allocating marketing investments Strategic Points Covered in Table of Content of Global Localized Scleroderma Market Market:Chapter 1: Introduction, market driving force product Objective of Study and Research Scope the Market Keyword without Region marketChapter 2: Exclusive Summary – the basic information of the Localized Scleroderma Market Market.Chapter 3: Displaying the Market Dynamics- Drivers, Trends and Challenges & Opportunities of the Localized Scleroderma MarketChapter 4: Presenting the Localized Scleroderma Market Market Factor Analysis, Post COVID Impact Analysis, Porters Five Forces, Supply/Value Chain, PESTEL analysis, Market Entropy, Patent/Trademark Analysis.Chapter 5: Displaying the by Type, End User and Region/Country 2015-2020Chapter 6: Evaluating the leading manufacturers of the Localized Scleroderma Market market which consists of its Competitive Landscape, Peer Group Analysis, BCG Matrix & Company ProfileChapter 7: To evaluate the market by segments, by countries and by Manufacturers/Company with revenue share and sales by key countries in these various regions (2021-2026)Chapter 8 & 9: Displaying the Appendix, Methodology and Data Source Finally, Localized Scleroderma Market Market is a valuable source of guidance for individuals and companies in their decision framework.
