Needless to say, choosing between video proposals and slideshow proposals as a marketing tool to close a deal is subjective. Both mediums play an indispensable and undeniable role in leveraging brand awareness. Picking one channel over the other depends on your organization’s needs. There are countless companies that emerged victorious using video marketing while there are also those who, by far, were successful just by presenting slideshows to its target market.
But still, from a business standpoint, it’s a matter of appropriate implementation on both mediums to boost your brand may it be locally or internationally.
Now, let’s see the differences between the two.
Video Proposals as a Marketing Tool
You have probably been invited by insurance firms or networking companies to attend their seminars and forums. Perhaps, you have attended a hotel and travel symposium that turned out to be a marketing tactic selling you their VIP membership cards. What do they have in common provoking you to avail their products and services? It’s the sweet promises shown in the monitor, projector, or mobile devices right? A simple video of their products and services laying the benefits of their offerings.
That being said, a video proposal is said to be effective in conveying the message towards its target market as long as it is done correctly. Say for instance CISCO, Disney, Hitachi, Chrysler, among others used this approach in partnership with bigDAWGS Promotions adding electronics specifically promotional video cards to their marketing collaterals. With the right content, call to action line, out of the box promos; as a prospect, you’ll surely give in. Consider the following benefits below in using a video as a marketing tool:
- Boost conversion rates.
- Adds credibility and integrity.
- Explains everything in one episode.
- Shows great ROI.
- Entertaining
The only drawback is, it’s time-consuming. But hey, look no further. You can always opt for the experts to help you out with video marketing.
Slideshow Proposals as a Marketing Tool
Slideshows are images put together to create a story. You’ve probably done this when you are still in school. Remember the golden days of PowerPoint presentations? Slideshow proposals are still relevant to this day because of the following:
- Easy to create.
- Affordable
- Easy to customize.
- Immediate products are shown.
- Increase engagement.
The drawback? It takes the whole presentation for the client to understand the whole brand’s concept.
In Conclusion
As previously mentioned, choosing video proposals over slideshow proposals vice versa depends on your business. One should consider the budget, the time frame, and the target market before moving forward with either one of those mediums. Nonetheless, make use of the two and innovate to go further. Perhaps, that would close the deals easily!
We are bringing an exciting collaboration of two of our innovative products — our videoCARD and webMAGNET.
The webMAGNET can lead the recipient of the videoCARD to a website that has more information regarding the subject matter.The webMAGNET is our take on web keys with a magnetic twist.
These devices look similar to USB flash drives but instead of containing data it will lead people to any online content when they’re plugged in.
They are fully magnetic so there are many places they can be attached to.
Another thing people will notice about them is how thin they are.
At just around 2 mm they make good inserts to our videoCARD.Our videoCARD is one of the products that we continue to develop because of how versatile they are not just in terms of use but also the potential of what we can add.
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