WHAT IS DIGITAL MARKETING AND WHY IS IT RELEVANT?

As citizens of the modern digital era, most, if not all of us must be familiar with different types of advertisements. From toothpicks to expensive electronic gadgets, we’ve seen it all. Now, have you ever paid attention as to why these gadgets sell effortlessly in the market? If you’ve guessed it right, yes, it is evidently related to the advertisements and marketing tactics devised by the parent companies that allow them to acquire a marginal profit from these products. Nowadays, these firms have resorted to cost-effective and easily accessible mode of advertisement called digital marketing. Before carrying on to the in-depth details of digital marketing, let us get into a brief introduction of the same.

The rise of social media and subsequent networking has laid the foundation for cost-effective digital marketing across the globe. The success of a product or service in the business market is not only reliant on its originality, but also its popularity. The core agenda of modern digital marketing agencies is to promote brands and thereby popularise them among the consumers. Since a good majority of the corporate giants are capable of spending a fortune on marketing, the small-scale business start-ups are negatively affected. Digital marketing attempts to limit this unfair advantage by introducing budget-friendly marketing ideas and alternatives.

Table of Contents

• What is Brand Popularisation?
• Common Types of Digital Marketing
• Why ibird?
• Progress and Future of Digital Marketing

What is Brand Popularisation?

Do you recall the first ad that caught your attention in your childhood? Many of us are already familiar with the huge hoardings put up on the side of roads, that normally advertise a specific brand or service. What makes these marketing techniques relevant in a business arena? In a world where the corporate market is filled with a variety of commodities and their brands, the only way to invite public attention is by sustaining the brand value using suitable tools for marketing. This is exactly where brand awareness/ popularisation comes into play. Generally, the success and dominance of a particular brand is a direct result of its popularity. This is why it is important to adapt marketing techniques that prioritise their longevity and relevance. This is exactly what modern day digital marketing agencies focus on. Besides mere brand promotion, they provide enough exposure for the product to sustain in the market. If you’ve ever wondered how social media like Facebook and Instagram started making enormous revenue from advertisements, you might already know that it is because of their userbase. Digital marketing widens the reach of a product by familiarising it with the existing platforms with peak public attention.

Common Types of Digital Marketing

As discussed before, enabling sustainable digital marketing tactics couldimprove the popularity of a given brand, thereby making it easier for it to survive in the market. Some of the most sought out types of digital marketing are Search Engine Optimisation (SEO), Social Media Marketing, Content Marketing, Email Marketing, Affiliate Marketing, Influential Marketing, etc. The functions of some of the given marketing tools can be summed up in the following ways:

• Search Engine Optimisation (SEO) specialises in increasing the visibility of a particular website targeting a specific audience. It makes a website easily findable by curating its content relevance with respect to popular user search queries. Search engines play an important role in directing your search results to relevant websites, whether you’re looking for a weekend getaway at a posh resort or book a reservation at your favourite restaurant SEO influences the search engines by aligning the website modifications with your search queries, so that it ranks higher on a search engine results page. It improves the consumer traffic of the website of business or service.
• Social media like Facebook, Instagram, Twitter and LinkedIn have been widely used as Social Media Marketing platforms by popular digital marketers. These networking spaces have an advantage of providing the users with pictures, videos and descriptions representing a particular brand. In addition to this, the users can easily be updated on the relevance of a given product or service via the comments, shares and likes, thereby amplifying consumer engagement. The cost efficiency along with guaranteed consumer reach is what makes social media marketing one of the go-to methods for marketing.
• Content marketing uses tools like blogs and articles to promote the value of a brand. Most buyers tend to read up on product content before deciding on buying them. Hence, it proves to be handy, especially when you are close to buying. Just like any other marketing type, it is imperative that you identify and resonate with your prospective audience before creating a blog, article or video. This offers ample opportunities for the consumers to check a brand’s genuineness.
• Many of us must be familiar with emails containing links or content related to a site or webpage we’ve visited before. This is how email marketing functions. One of the major perks of email marketing is that it enables the recipient to subscribe or unsubscribe whenever they want, ensuring that they will not be spammed. It also allows them to selectively engage in the market scenario they wish to partake in.
• Affiliate marketing is where the advertiser makes profit out of every sale of the product. Whenever a product sells in the market, a fixed percentage of the sale goes to the marketer based on an alliance formed between the seller and the advertiser. Affiliate marketing can be done through blogs, videos, emails, etc. Whenever you click on a “sponsored link” on a webpage, it essentially leads you to the product description or advertisement created by the advertiser. If you intend on buying the same, a small part of the net cost goes to the creator of the advertisement, who prompted you into making the purchase.
• The increasing popularity of social media provides ample room for the growth of influential marketing. The aim of influential marketing is to impact the sale of a product by creating a positive outlook on the same using social media influencers. These influencers could be reporters, bloggers, market experts or celebrities, depending on your choice of representation. They advocate for the quality of your brand in front of their viewers and helps in creating a positive perception among them.

It is evident that the digital marketing techniques we depend on mus be advanced enough to withstand competition from various marketing firms. This is where ibird – a digital marketing agency focusing primarily on advertising, branding, design and website development – becomes vital.

Why ibird?

ibird is a digital marketing agency that relies on top tier marketing techniques in order to provide the desired effect on the awareness of a particular brand. The firm hosts an entire team of creative and strategic digital enthusiasts working towards making the same easily accessible for their clients. Boasting a 10+ years’ expertise in the field of digital marketing, ibird caters to the requirements of their customers with utmost dedication. An effective window of communication is established for the customers, so that their preferences are prioritised in their choice of brand marketing.

Rather than imitating the most sought out styles of marketing, this digital marketing agency fixates on its creative aspects to bring about innovation in every project they sign up for. They have on board a highly satisfied client base from Qatar, UAE and Oman . What makes ibird a worthy marketing and advertising agency is the positive clientele feedback. The work environment is designed to support a work ethic based on creativity and flexibility.