When thinking about digital marketing and advertising, the question “Google AdWords or Facebook Ads?” appears right away.
Both formats exploit well one of the biggest advantages of investing in online advertising: targeting the audience. It is this flexibility that allows your company (or your digital marketing agency) to optimize your budget and speak to the right people at the right time and using the right arguments. Which makes the conversion process more and more agile and accurate.
But many companies are still in doubt about which one to invest in, which one generates the best results - and much of this issue comes from the rivalry between the companies, which have positioned themselves as competitors within digital platforms.
And it was to help you better understand what is the right option to publicize your company's products and services that we prepared this article. Check out:
Google AdWords or Facebook Ads - find the difference
Before looking at the different features of the two scenarios, it is important to understand what is the main difference between them: paid search vs. organic search.
Google AdWords: Paid Search
Google AdWords is the largest and most popular PPC ( Pay-Per-Click or “Pay-per-Click”) advertising platform in the world.
The term is focused on targeting keywords and using text-based ads. Advertisers who invest in Google AdWords bid (as in an auction) on keywords (specific words and phrases included in searches done through Google search engines) in order to show their ads next to the search results for these queries.
The advertiser only pays when a user clicks on his ad - hence the name “pay-per-click”. In short: when your company invests in Google Adwords, you are paying to find new customers based on the keywords and search terms they used on Google.
Facebook Ads: organic search
With the largest number of monthly active users of any social network in the world, Facebook has become an important and potentially profitable element within inbound marketing strategies.
Companies that invest in Facebook also pay for the platform to help them find new customers - based on the interests of their users and the way they behave within the digital environment.
In a simplified summary: the main difference between Google AdWords and Facebook Ads is that the first helps your company to find new customers, while the second helps your future customers to find it.
Google AdWords or Facebook Ads: strengths
Now that you know the main difference between the two options, let's go to the strengths of each platform.
As the most popular and most widely used search engine in the world, Google is considered a leader in online advertising.
Computing more than 3.5 billion search queries each day, it offers your company access to a high-potential audience: users who are in fact looking for products and services like the ones your company offers.
Another interesting difference is that in Google AdWords, not necessarily companies with the largest advertising budget gain more prominence. The focus is on the quality and relevance of the ads, not how much advertisers spend. With this, even companies with leaner budgets can obtain good results within the platform.
Facebook Ads, which is increasingly improving its online advertising solution, also has its series of positive points.
Its audience is also amazing: there are more than 1.55 billion active monthly users - more than a fifth of the world's population.
But the real strength of this immense audience lies in the possibility of segmenting your communication with users - and thereby reaching who your potential lead really is.
The “lookalike audience” application allows advertisers to target their advertising content to people with interests similar to those of their client.
They are users of the network who like the same page, who have already bought in a certain e-commerce, who usually access a given news portal, among other information and who can help expand their potential customer base.
After all, which company should you invest in: Google AdWords or Facebook Ads?
Both, together. Both Google AdWords and Facebook Ads are powerful online advertising platforms that can contribute a lot to the success of your company's inbound marketing strategies.
Combining the advantages of paid search with organic search has proven to be a very effective online advertising strategy.
However, these actions should be part of a larger inbound marketing strategy, which go hand in hand with good content marketing to lead your lead through the sales funnel until conversion.
Here are some powerful and interesting tips to run facebook ads for your ecommerce websites that helps to boost your business.
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From planning to advanced campaign ideas, you'll find all the practical advice you need for your Facebook video advertising here.Marketers may take advantage of this trend by using Facebook video advertisements.
Nonetheless, it's a successful technique for promoting your goods, engaging your audience, and converting website visitors into consumers.
Try to be on Point You may have come across a long ad video while viewing your favorite video, and it irritates you, so you quickly skip it.
Advertise Videos that Works Smoothly Are you trying to figure out which ad videos perform well organically on Facebook?
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Ecommerce and Facebook advertising go hand in hand, with Facebook ads being by far the most effective way to drive tons of targeted, profitable traffic to your ecom stores.The only problem is that testing your products and ad campaigns can be painstakingly slow and very costly.
It’s not uncommon to spend upwards of $2,000 before you know whether and ad will work and a product will sell.So how do we cut down the time and cost?
What is the easiest way to figure out if a product will be profitable?Well, if you think about it… You rarely want to be the only store advertising and selling a product.
If you are, there’s a pretty good chance it won’t work.If fact the more ecom stores you see selling a product, the higher the chance it will be profitable.… and the best way to find out is to see if people are running paid ads for the product.
If they have been doing so for a long time, it’s a safe bet to assume that the product will be profitable.Unfortunately there has never been an easy way to see this… until now!Watch the video link below to see how you can easily see if people are running ads for ANY product you’re thinking about selling.=> https://bestjvreview.com/advertsuiteWith the brand new Advertsuite software you can stop wasting your time and only focus on adding products that will actually sell to your store.But what’s more powerful than knowing what products your competitors are running ads for?That would of course be seeing their exact ad copy, who they are targeting and even their landing pages and product listings.Advertsuite puts all of this information and much more at your fingertips.
* You can search for any keyword and select to only see ads that link to an ecom store e.g.
