22 Optimization actions for the website

Action

Because it is important

Title tags or keywords separation in the following format: Key phrase 1 - Key phrase 2 | Company name (or brand)

The separation of key phrases in the titles of web pages orders each phrase ranking it according to its importance and the company name at the end helps brand positioning.

Action

Because it is important

Optimization of the «description» tag with a paragraph that best sells the item or service.

The importance of writing a text that attracts the attention of potential buyers is essential. A user will always enter a page whose description has managed to capture their attention, either because it promises to solve their search or because they found it interesting.

Action

Because it is important

Incorporation of key phrases within the texts of the page. In the first paragraph of text and within the content.

Keywords are important for positioning, they are the elements through which users, your potential customers, will reach your site.

Action

Because it is important

Creation of coded page to measure conversions (contact form submissions, calls, registrations, downloads, etc.)

One of the main functions of websites is to attract potential customers who can reach the step of completing the purchase, read more details here either on our page or directly in one of our stores. But to get there, you first have to generate conversions.

Action

Because it is important

Installation of advertising popup on blog / web

Generate new conversion opportunities with commercial popup by promoting a specific product or service, in a place related to the content that is shown to the visitor.

Action

Because it is important

Creation and insertion of contact forms in web pages.

Including simple forms on web pages is a good way to generate new leads or potential customers.

Action

Because it is important

Creation and upload of website sitemap.

Search engine web crawlers, for example Google bot , read this file to crawl the site more intelligently.

Action

Because it is important

Check the robots.txt file for errors.

A robots.txt file is a file at the root of a site that indicates where you do not want search engine crawlers to access. If it contains errors, it could block important resources or urls.

Action

Because it is important

Recognition of commercial pages with low number of visits or traffic.

By recognizing and identifying the pages that are generating little traffic we can optimize their content so that they increase the number of visits and help increase organic positioning.

Action

Because it is important

Re-analysis of key phrases on the home page, and of each product and / or service on the website.

The re-study of the key phrases of the website allows finding new optimization options and errors that may be damaging the positioning.

Action

Because it is important

Adding a key phrase in the page URL (eg: www.tulibreria.com/venta-de-libros-a-orido) with a maximum of 60 characters

A key phrase within the URL of a web page helps the visitor to have more information about its content, so that by clicking, they already know what information could be displayed, getting the clicks to come from users interested in the topic offered.

Action

Because it is important

Implementation of URL with optimal format for searches: (ex: www.tulibreria.com/libros/best-sellers/libro-harry-potter.html)

By implementing URLs with a format where the visitor knows the category and subcategory of a product or service (breadcrumbs), it gives them the possibility to review other related products / services and easy navigation.

Action

Because it is important

Incorporation of at least one key phrase in the H1 content title of the web page.

The incorporation of at least 1 key phrase within the H1 tag that summarizes the content of a specific page within the website.

Action

Because it is important

Add alternative text (alt) related to the keywords to the images of the site.

With the application of alternative texts (alt) it is guaranteed that you will always relate the images with the text around them and you will greatly improve your results.

Action

Because it is important

Compression of images on the website / blog to optimize the loading speed.

It is very important to optimize image resources on a web page. This action helps to increase the loading speed of a web page and decrease the bounce rate.

Action

Because it is important

The loading of images is deferred to be visible when necessary.

It improves the perceived load time since images and videos will be loaded when entering the browser view (or when they are about to enter). Reduce the number of HTTP requests.

Action

Because it is important

Resource minification (HTML, CSS and JavaScript)

This process removes unnecessary or redundant data from a resource without affecting the way browsers process it. For example, removing comments and unnecessary formatting, removing unused code, using shorter variables and function names, etc. This helps in the loading speed of a web page.

Action

Because it is important

Use of browser caching.

Getting resources over the network is a slow and expensive process, as it can require several round-trip cycles between a client and a server to download, slowing down processing and can block rendering of page content. Additionally, this process can incur data costs for visitors. A caching policy must be specified for all responses from servers so that clients can determine whether they can reuse previously obtained responses.

Action

Because it is important

Reduction of the size of the content of the upper half of the pages.

If the amount of data required exceeds the initial congestion allowance (typically 14.6 kB compressed), there will be more round-trips between your server and users' browsers. These additional cycles can significantly lengthen page load times.

Action

Because it is important

Review and fix website crawl errors.

It is important to fix website crawling errors because they can prevent the website from appearing in search results

Action

Because it is important

Search for pages with duplicate content.

Google rejects duplicate content, but does not penalize you. What you do is filter it out of your results, which is punishment enough.

Action

Because it is important

Use of 301 redirects in defined elements of the website so as not to lose positioning of a particular url.

301 redirects are permanent, therefore they are permanent redirects. So when the Google robot tracks them, it interprets them as such, as that web1.com is going to become web2.com permanently and in this case it is very likely that Google will spend much of the "force" from web1.com to web2.com.